Lovables is our new brand, launched in 2018.

The brand Lovables is the first complete laundry care regime that provides the best care for all your favorite pieces, that you want to keep beautiful for as long as possible.

With special gentle cleaning, delicate care and intense refreshment, the quality of the fabrics, colors, cuts and applications are sustainably preserved. Lovables wraps your favorite garments in long-lasting, luxury and elegant scents – for your little luxury.

Additionally, our Lovables bottles are made from 100% recycled and recyclable material – because we love the earth.