Discover the brands from our business units Henkel Adhesive Technologies and Henkel Consumer Brands.

Reducing our ecological footprint
We are constantly innovating to offer better performance with a reduced ecological footprint.
For freshness and cleanliness in your toilet: With a great range of products, starting from Duo-Aktiv over Kraft-Aktiv (SVR) up to Aktiv-Reinigungswuerfel, WC Frisch is the market leading expert for freshness in toilets.
Since 1968 the brand WC Frisch stands for smart ideas within bathroom and toilet. As WC Frisch was the first brand providing rim blocks in Germany, which simply are hung over the rim, the brand revolutionised the toilet care hygiene market. Since that time our brand convinces with innovative technologies. Therefore, WC Frisch is market leader in the WC hygiene segment.
In other countries the brand WC Frisch is known under the brand name Bref.