Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Head of Market Strategy ACM APAC
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About this position
About this Position
- The Head of Market Strategy APAC drives the development and execution of regional market strategy by translating market, competitive, and customer insights into actionable growth initiatives. This role bridges local market needs with regional strategy, shaping innovation pipelines, go-to-market approaches, and sales enablement to deliver measurable business impact across APAC. As a people leader, the role builds and develops a high-performing team aligned with the regional business agenda.
What you´ll do
- Identify and align prioritized markets in APAC and develop strategic market development plans to drive regional growth.
- Lead the APAC Market Strategy team in monitoring and analyzing regional market trends, competitive dynamics, customer insights, and emerging technologies, leveraging both internal and external sources to inform strategic decision-making.
- Assess and validate market opportunities based on ability to win, translating insights into the innovation pipeline and actionable go-to-market assets, including industry, target device, and application mapping, to enable regional sales effectiveness.
- Develop compelling value propositions and customer-focused selling stories for hero applications to accelerate sales engagement and expand market penetration.
- Develop aggregated regional execution plans, in collaboration with the Global Market Strategy teams, with a focus on both cross-regional and regionally prioritized markets.
- Establish cross-functional market squads for prioritized markets, lead the alignment and synchronization of regional execution plans, and partner closely with Business Development Manager, Marketing & Customer
- Activation, Application Engineer, Channel, and Sales teams to ensure effective, consistent, and impactful execution.
- Bridge local market insights with global strategy by incorporating critical customer feedback and turning global initiatives into measurable regional impact.
- Set clear team objectives, KPIs, and performance expectations aligned with the APAC business agenda.
- Lead, motivate, and develop a high-performing team, monitoring progress, coaching for improvement, and driving accountability.
What makes you a good fit
- Degree in Business, Marketing, Engineering, Strategy, or related fields.
- Fluent in English, both written and spoken. Additional languages are a plus.
- Minimum 10 years of relevant experience in market development, strategy, or leadership roles, preferably in B2B; international experience is a plus.
- Strong market knowledge with the ability to translate customer insights into actionable business strategies.
- Demonstrated business acumen and strategic thinking, with the ability to challenge the status quo.
- Excellent communication, interpersonal, and collaboration skills to work effectively across functions and geographies.
- Proven leadership skills: ability to set direction, motivate teams, and drive accountability.
- Self-starter with a results-driven mindset and strong project ownership.
- Highly organized with the ability to manage multiple initiatives simultaneously.
- Proven experience in market strategy roles; prior experience at a consulting firm is a strong plus.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26092997
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.