Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Consumer Brands Trade Marketing Category Manager
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About this Position
This role is responsible for driving category growth by developing data‑driven strategies across product, pricing, promotion, and channel. The position works cross‑functionally with sales, marketing, supply chain, finance, and R&D to build consumer‑centric solutions and ensure seamless execution in a fast‑paced retail environment.
What you´ll do
- Develop category and channel strategies based on market trends, consumer insights, and business priorities.
- Make informed product mix decisions and set pricing direction aligned with business objectives.
- Plan promotional activities that reflect the unique characteristics of each channel.
- Evaluate the effectiveness of these activities using shopper insights and profitability requirements.
- Analyze category performance using POS, Nielsen, and inventory data to identify trends and opportunities.
- Recommend actionable strategies based on insights that support category and channel growth.
- Collaborate closely with cross‑functional teams such as sales, marketing, supply chain, and finance.
- Ensure effective execution of all strategies through seamless teamwork and alignment.
What makes you a good fit
- A bachelor’s degree in a related field is required.
- A minimum of five (5) years of experience in trade marketing within the FMCG industry or a related field is required; Experience with laundry and/or home care products is strongly preferred.
- Native-level Korean and business-proficient English are required.
- Solid understanding of retail channels, shopper behavior, pricing fundamentals, and promotional mechanics are required.
- Strong analytical capability with experience interpreting POS, Nielsen, or similar data to drive business decisions.
- Effective communication, collaboration, and project management skills, with the ability to work cross‑functionally in a dynamic environment.
Some perks of joining Henkel
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Retirement Pension DC
- Support for Employee Contributions of National Health Insurance
- Support for Medical Check-up
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26092870
Job Locations: South Korea, Seoul, Gangnam
Contact information for application-related questions: recruit.hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.