Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade & Shopper Marketing Manager – GCC
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About this Position
The Trade & Shopper Marketing Manager is responsible for developing and executing channel and shopper marketing strategies across GCC markets to drive category growth, increase market share, strengthen retailer partnerships, and improve in-store execution excellence.
What you´ll do
- Develop and execute GCC trade and shopper marketing strategies aligned with brand and commercial objectives.
- Translate category and shopper insights into actionable channel and customer plans.
- Drive Perfect Store execution standards across key channels and customers.
- Lead annual trade activation-calendar planning in alignment with marketing and sales priorities.
- Work closely with Key Account Managers and Sales teams to develop customer business plans and channel strategies
- Analyze shopper behavior, category trends, competitor activities, and market dynamics to identify growth opportunities
- Design and implement impactful shopper activation programs, promotions, and in-store campaigns to drive sales and brand visibility.
- Manage retailer activation plans for key accounts and strategic customers and ensure strong execution excellence across all customer touchpoints.
- Partner with Sales, Marketing, Supply Chain, and Finance teams to deliver business targets and maximize ROI.
- Support new product launches through go-to-market planning, launch execution, and post-evaluation analysis.
- Manage trade marketing budgets effectively with strong focus on ROI and efficiency.
- Prepare regular business reviews, insights, and recommendations for senior
What makes you a good fit
- Bachelor’s degree in Marketing, Business Administration, or related field.
- 4–6 years of experience in Trade Marketing, Shopper Marketing, Category Management, or Sales within FMCG.
- Strong understanding of GCC retail landscape, including Modern Trade and Traditional Trade channels.
- Experience working with key retailers across GCC markets.
- Strong analytical and commercial acumen with ability to derive actionable insights from data.
- Proven experience in managing promotions, activations, and merchandising initiatives.
- Excellent stakeholder management and communication skills.
- High ownership mindset with strong execution capabilities.
- Fluency in English required.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 26096526
Job Locations: United Arab Emirates, Dubai, Dubai
Contact information for application-related questions: recruitmentgcc@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.