Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Sr. Digital Marketing Manager
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About this position
About this Position
As Senior Digital Marketing Manager Benelux, you are responsible for shaping and driving the digital ecosystem across all professional brands within Henkel Beauty Care. You lead the digital acceleration of the business across three key pillars: social media, B2B e-commerce (e-shop), and digital platforms & innovation projects.You combine strategic vision, data-driven decision-making, and hands-on execution to elevate brand presence, enhance customer experience, and drive measurable business growth.
In addition, you lead and develop a team of digital marketing professionals, fostering a high-performance culture, building digital capabilities, and ensuring strong execution across all areas of responsibility.
What you´ll do
Social Media Leadership (All Brands BNL)
- Define and lead the BNL social media strategy across all brands, ensuring alignment with global guidelines while maximizing local relevance.
- Oversee content strategy, editorial planning, and channel activation (organic & paid).
- Drive best-in-class community management, influencer collaborations, and advocacy programs.
- Ensure strong brand consistency and storytelling across platforms (Instagram, TikTok, LinkedIn, etc.).
- Track, analyze, and optimize performance metrics, translating insights into continuous improvement.
B2B E-shop & CRM Activation
- Own and accelerate the performance of the B2B e-shop in Benelux, driving adoption, engagement, and sales growth.
- Develop and execute CRM and newsletter strategies to strengthen customer engagement and retention.
- Optimize the digital customer journey, ensuring seamless and user-friendly experiences.
- Leverage data to drive personalization, cross-selling, and conversion optimization.
- Work closely with Sales to ensure strong customer activation and platform adoption.
Digital Platforms & Innovation Projects
- Lead and implement key digital transformation projects such as MaiA, ecosystem integrations, eAcademy, and future innovations.
- Act as the BNL digital lead, ensuring successful rollout and adoption of global and regional tools.
- Identify opportunities to enhance digital touchpoints and customer experience ecosystem.
- Manage cross-functional collaboration with global, regional, IT, and external partners.
- Drive change management and user adoption across internal teams and customers.
Performance & cross-functional collaboration
- Define and track digital KPIs across all scopes (engagement, conversion, sales, adoption).
- Translate data into actionable insights and strategic recommendations.
- Manage digital budgets and ensure strong ROI across investments.
- Act as a key sparring partner for Marketing, Sales, and Education teams.
- Lead cross-functional alignment and ensure integrated 360° activation.
What makes you a good fit
- Master’s degree in Marketing, Digital, Business, or related field
- Fluent in Dutch, and English
- 5–8+ years of experience in digital marketing, e-commerce, or digital transformation
- Proven track record in social media strategy, CRM, and/or e-commerce platforms
- Experience managing complex digital ecosystems or transformation projects
- Strong analytical mindset, with the ability to translate data into clear actions
- Demonstrated leadership and stakeholder management skills in a matrix organization
- Hands-on mentality with a test-and-learn, entrepreneurial mindset
- Strong communication and influencing skills across all levels
- Passion for digital innovation, trends, and customer experience
- Experience in premium brands, FMCG, or professional beauty is a strong plus
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Pension Fund
- Disability Insurance
- Health Insurance
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26096822
Job Locations: Belgium, Brussels-Capital Region, Brussels | Netherlands, Utrecht, Utrecht
Contact information for application-related questions: recruitment.benelux@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.