Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Digital Activation Manager
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About this Position
This role will execute and optimize digital campaigns across APAC, with main focuses on campaign execution, analytics, SEO/SEM/GEO implementation, and marketing automation, to ensure scalable and high-performing demand generation programs.
What you´ll do
Campaign Execution & Optimization
- Plan, execute, and optimize paid search campaigns across platforms such as Google (primary), Naver, and Yahoo etc..
- Generate and utilize the content for campaign foundations e.g. articles, landing pages etc.
- Perform keyword research, bidding strategies, and A/B testing of ads
- Continuously optimize campaigns to improve CTR, CPL, lead generation and conversion rates
- Use platforms like Marketo for lead nurturing campaigns
SEO, SEM & GEO Execution
- Implement on-page and technical SEO improvements
- Optimize website structure and content to enhance search visibility and performance
- Support GEO initiatives, ensuring content is optimized for AI-driven search platforms
- Collaborate on content updates to improve organic rankings
Social Media & Digital Channels Management
- Execute paid social campaigns (e.g., LinkedIn) for lead generation and retargeting
- Generate and maintain the content for various digital channel publications
- Support multi-channel campaigns across digital platforms
Data Analytics & Reporting
- Ensure accurate data quality and flow across platforms
- Manage and maintain analytics tools such as Google Analytics and Adobe Analytics
- Ensure accurate conversion tracking, tagging (UTMs), and reporting frameworks
- Develop dashboards and provide regular performance reports and insights
- Identify optimization opportunities based on data analysis
What makes you a good fit
- Bachelor’s degree in Marketing, Data Analytics, or related field
- Minimum 5 years of experience in SEO/SEM, campaign optimizations or digital performance marketing
- B2B industrial experience is a plus. Agency experience is preferred.
- Strong knowledge of global and regional search platforms (e.g., Google, Baidu, Naver, Yahoo).
- Hands-on experience with CRM and marketing automation tools such as Salesforce and Marketo.
- Proven experience in managing multi-country and multilingual digital campaigns across APAC.
- Strong analytical mindset with the ability to interpret data, generate insights, and deliver performance reports.
- Excellent communication skills with the ability to collaborate effectively across cultures, regions, and cross-functional teams.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Outpatient Medical and Specialist Coverage for employees and eligible dependents
- Life, Hospital, Personal Accident Insurance Coverage
- Flexible Benefits covering Dental, Vaccination, Eye screenings etc for employees and eligible dependants
- Access to company products at discounted price
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26097537
Job Locations: Indonesia, Jawa, South Tangerang | Singapore, Singapore, Singapore
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.