Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Delivery Manager
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About this position
What you´ll do
- Business Analysis & Diagnosis:• Develop and execute integrated GTM plans for NPD, including defining channel strategy, media & social roadmap, channel support framework, and full campaign timeline aligned with business KPIs. • Lead post-launch business reviews (N1, N3, N6) for NPD and campaigns, conduct multi-dimensional data analysis (sales performance, channel penetration, consumer insights) to diagnose growth gaps, and deliver actionable optimization strategies.• Formulate end-of-life inventory clearance plans for legacy SKUs, diagnose root causes of slow-moving stock, and design targeted solutions to improve inventory turnover and channel health.
- B2B Experience & Partner Management:• Design and build end-to-end salon ecosystem programs, including salon service menu & pricing strategy, salon tool prototyping & production, to elevate B2B partner service capabilities and average transaction value (ATV).• Own NPD launch training programs for internal teams, channel distributors, and salon technicians, develop standardized training materials to ensure consistent delivery of brand expertise and service standards.• Establish a full-lifecycle B2B customer management system, operationalize best practices for partner collaboration, and drive long-term loyalty and repeat business.
- Channel Management:• Develop and execute channel listing strategies across all professional channels (salons, distributors), design listing packages (including promotion mechanics, POSM, GWP) to drive new product penetration and sell-through.• Oversee end-to-end launch material management: POSM/leaflet prototyping & production, campaign-specific POSM/GWP customization, channel asset/copywriting development, and design extension to ensure on-time, on-brand delivery across all channels.• Manage launch/phase-out announcement workflows, final material sign-off, and cross-channel execution plans to ensure seamless, unified rollout.• Leverage deep trade marketing expertise to optimize channel terms, trade terms, and promotional policies, balancing brand profitability and channel incentive for sustainable growth.
- Beauty Sense & Brand Aesthetic Leadership:• Uphold premium professional beauty aesthetic standards across all touchpoints: salon menu design, POSM, GWP, channel assets, and social content, ensuring consistent, elevated brand visual identity.• Participate in NPD packaging, salon tool, and gift design reviews, leveraging consumer-centric beauty insight to elevate product presentation and brand desirability.• Iterate campaign creative in line with industry trends and brand positioning, delivering premium, beauty-forward marketing initiatives that strengthen the brand’s professional authority.
What makes you a good fit
- Business Acumen & Analysis: Strong data literacy to diagnose business performance and drive data-backed decisions.
- B2B Expertise: Deep understanding of professional line B2B (salon/distributor) operations, with hands-on experience in B2B partner management, training system development, and salon program execution.
- Channel : 4-6 years of relevant experience preferred, with expertise in end-to-end channel management, listing processes, promotional strategy, and channel enablement. Proven experience in FMCG/beauty trade marketing is a strong plus.
- Beauty Aesthetic: Exceptional premium beauty taste and insight, with a deep understanding of professional beauty (haircare/skincare) products, services, and visual language to own end-to-end brand aesthetic.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26098815
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.