Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Trade Marketing & E-Commerce Specialist
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About this Position
This position is responsible for supporting commercial growth across trade marketing and e-commerce channels, including traditional trade, e-commerce, B2B, and selective retail. The role drives channel-specific plans and activations, monitors commercial performance, and identifies growth opportunities through market, customer, and channel insights. Working closely with Sales, Marketing, Finance, and Supply Chain teams, the position contributes to digital sales development, operational improvements, and digital and influencer marketing initiatives.
What you´ll do
- Contribute to trade marketing and e-commerce strategies across traditional trade, e-commerce, B2B, and selective retail channels.
- Develop channel-specific commercial plans and activations to support sustainable growth.
- Coordinate product, campaign, stock, content, and visibility activities across digital and selective retail channels.
- Analyze channel performance, market trends, competitor activities, and customer behavior to identify opportunities and recommend commercial actions.
- Lead initiatives to increase customer acquisition, active users, order frequency, repeat purchases, and revenue on the online B2B platform.
- Support sales teams and distributors in the effective use of digital sales tools and commercial applications.
- Collaborate with Sales, Marketing, Finance, and Supply Chain teams on performance reporting, business reviews, and operational improvements.
- Support digital and influencer marketing initiatives by providing commercial insights and monitoring traffic, engagement, and sales performance
What makes you a good fit
- Bachelor’s degree in Business Administration, Economics, Industrial Engineering, Management Engineering, or a related field.
- 2–3 years of experience in trade marketing, e-commerce, commercial marketing, sales, or business development, preferably within FMCG, cosmetics, professional beauty, retail, or distribution.
- Good understanding of multi-channel sales processes, with hands-on experience in e-commerce marketplaces, B2B sales platforms, or selective retail channels, including marketplace management panels.
- Advanced Excel and reporting skills, with the ability to translate commercial data into actionable insights and growth opportunities.
- Strong communication, presentation, and stakeholder management skills, with the ability to communicate effectively at senior management level.
- Advanced written and spoken English.
- Willingness and ability to travel as required.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We look for a diverse team of individuals who possess different backgrounds, experiences, personalities and mindsets.
JOB ID: 26099301
Job Locations: Turkey, Istanbul, Ümraniye
Contact information for application-related questions: recruitment-hr@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.