Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Manager
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About this position
Build your future. Lead brands, drive growth, and make an impact.
We are looking for a strategic and results-oriented Brand Manager to join our Adhesives Division. In this role, you will take ownership of assigned brands, driving their development through impactful marketing strategies, product launches, consumer insights, and close collaboration with local and regional teams.
You will work alongside experienced marketing professionals, Sales, Trade Marketing, Finance, and our regional headquarters to deliver business growth, strengthen brand equity, and execute innovative marketing initiatives within a leading international company.
What you´ll do:
- Lead the development and execution of marketing strategies for assigned brands in line with regional business objectives and local market needs
- Own brand performance by driving growth in sales, profitability, and market share
- Develop annual brand plans, marketing initiatives, and commercial activities together with the Sales team
- Plan and execute product launches, re-launches, and regional promotional campaigns
- Monitor market trends, consumer behavior, and competitor activities to identify business opportunities and support innovation
- Analyze brand performance through sales data, market share, distribution, pricing, and campaign effectiveness, proposing corrective actions where needed
- Prepare business cases, presentations, and recommendations to support strategic decision-making
- Coordinate the development and adaptation of marketing communication materials, including POSM, digital assets, PR, print, and advertising campaigns
- Manage relationships with creative agencies and external partners to ensure timely and high-quality campaign execution
- Collaborate closely with Sales, Trade Marketing, Finance, Supply Chain, and regional Marketing teams to ensure successful implementation of marketing initiatives
- Monitor and manage the allocated brand budget while ensuring efficient resource allocation
- Support local innovation initiatives and contribute ideas that strengthen brand competitiveness and consumer engagement
- Share brand strategies, concepts, and project updates with internal stakeholders and commercial partners
- Support the onboarding and development of junior marketing colleagues and trainees while promoting Henkel standards and best practices
What makes you a good fit:
- Master's degree in Marketing, Business Administration, Economics, or a related field
- Minimum 2 years of relevant marketing experience, preferably within an FMCG or B2B/B2C environment
- Previous exposure to cross-functional projects or regional marketing initiatives is considered an advantage
- Strong understanding of brand management, marketing strategy, and commercial execution
- Advanced English skills, both written and spoken
- Advanced knowledge of MS Office, especially Excel and PowerPoint
- Driving licence category B is considered an advantage
- Strong analytical thinking with the ability to transform data into actionable business insights
- Strategic mindset with strong planning and organizational skills
- Initiative, accountability, and a results-driven approach
- Excellent communication, presentation, and influencing skills
- Strong collaboration and stakeholder management abilities
- Creativity, curiosity, and passion for building successful brands
- Adaptability and enthusiasm to thrive in a dynamic international environment
- Continuous learning mindset with high professional ethics and accountability
Some perks of joining Henkel:
At Henkel, you will find:
- An international working environment with exposure to local, regional, and global teams
- The opportunity to lead and develop well-known brands within the Adhesives business
- A strategic role with real business impact and ownership of brand performance
- Continuous learning opportunities through functional, digital, and leadership development programs
- Exposure to modern marketing tools, consumer insights, and innovation projects
- Professional development opportunities and the chance to explore different career paths across functions and geographies
- Flexible hybrid working arrangements supporting work-life balance
- Global well-being standards supported by health and preventive care programs
- Gender-neutral parental leave of at least 8 weeks
- Private healthcare and life & accident insurance
- Meal vouchers
- Holiday bonuses for Easter, Christmas, March 8th, and June 1st
- Financial support for important life events
- Equal opportunities and an inclusive workplace culture
At Henkel, we come from a wide range of backgrounds, perspectives, and life experiences. We believe that each employee's uniqueness is our strength. We encourage applications from all individuals, regardless of gender, origin, culture, religion, sexual orientation, disability, or generation.
Bring your expertise, grow your career, and make an impact with us.
JOB ID: 26099430
Job Locations: Romania, Bucuresti, Bucharest
Contact information for application-related questions: human.resources@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.