Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Regional Junior Brand Manager
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About this position
About this Position
- As a Regional Junior Brand Manager, you’ll support the Regional Marketing Team in driving the growth of Henkel consumer hair care & styling brands in Asia by developing new product innovations, delivering sales growth, and capturing market share from competitors.
What you´ll do
- New Product Development:
- Gather market intelligence by looking into regional and local hair care & styling trends, understand consumer insights to support the product concept ideation.
- Provide category expertise by running country portfolio review, identifying white spots, and building innovation roadmap for the respective brand.
- Execute New Product Development projects including conceptualization, validations, development and implementation.
- Steer projects according to Henkel’s standard innovation process together with internal and external partners to ensure on-time-in-full delivery. - Brand Management:
- Develop brand communication guidelines and assets including communication platform, brand book and identity, key visuals, brand/product video, PR pack shots etc. And cascade these to markets to ensure brand consistency.
- Communicate and share with markets across the region best practices on brand management.
- Plan marketing budget for respective brands and monitor spending using internal trackers and tools.
- Process marketing spending in accordance with planned budget and company guidelines. - Launch Planning & Tracking:
- Work with local teams to review launch plans and brand activations to drive consumer awareness, consideration, conversion, and purchase.
- Closely monitor new product launch performance and coordinate with markets to seek optimization opportunity.
What makes you a good fit
- Bachelor’s Degree with relevance to Marketing Management.
- 4+ years’ experience in marketing/brand management.
- Experience in product development is preferred.
- Experience in beauty or personal care category preferred.
- Experience in a regional or global organization preferred.
- Self-motivated, logical & creative thinking, problem solving.
- Team player – able to work with different nationalities & professional background.
- Fluent in English.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26100792
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.