Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Digital Marketing Specialist
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About this position
About this Position
- Responsible for planning and executing digital marketing initiatives for the LOCTITE brand and solutions in China. Through the integration of search Ads, SEO,GEO, content marketing, lead management and lead nurturing, this role aims to enhance brand awareness, customer engagement, and conversion performance, ultimately supporting sustainable business growth.
What you´ll do
- Digital Marketing Strategy & Campaign Management:
- Develop and execute SEO,SEM,GEO strategies and annual plans to enhance LOCTITE brand awareness and market presence across target industries and customer segments.
- Manage online customer experiences and conversion journeys, continuously optimizing the marketing funnel to improve lead acquisition and conversion rates.
- Independently plan and manage feeding programs including Brand Awareness, Lead Generation, Lead Nurturing, and E-commerce Traffic Generation campaigns to support business growth objectives.
- Oversee project budgets, resource allocation, and performance management to ensure high-quality delivery and measurable business impact. - Cross-functional Collaboration & Project Execution:
- Collaborate closely with internal stakeholders and external partners to ensure marketing activities are aligned with business goals and priorities.
- Manage and coordinate third-party marketing agencies, media platforms, and technology vendors to ensure efficient project execution.
- Lead the full project lifecycle, including requirement gathering, campaign planning, execution, progress tracking, performance review, and continuous optimization.
- Establish and optimize digital marketing processes and best practices to improve operational efficiency and resource utilization. - Content Marketing & Customer Activation:
- Develop compelling and insight-driven marketing content based on LOCTITE application scenarios, customer needs, and key industry trends.
- Create and implement content distribution strategies across Search & AI platforms to maximize reach and engagement. - Data Analytics & Marketing Optimization:
- Monitor, analyze, and evaluate digital marketing performance, including traffic, engagement, conversion rates, lead quality, and overall marketing contribution.
- Leverage data-driven insights to continuously optimize media strategies, content strategies, and marketing processes.
- Develop marketing reporting frameworks and dashboards to support strategic decision-making.
- Stay up to date with emerging digital marketing trends, platforms, and Mar-Tech innovations, and identify opportunities to implement new approaches and best practices.
What makes you a good fit
- Education & Experience:
- Bachelor's degree or above in Marketing, Communications, Business Administration, or a related discipline.
- Minimum of 3 years of experience in digital marketing, with a proven track record of planning and executing successful marketing campaigns.
- Experience in B2B digital marketing is preferred.
- Experience in industrial manufacturing, adhesives, specialty chemicals, or related industries is highly desirable.
- Experience in lead nurturing, marketing automation, or private-domain operations is a plus. - Professional Skills:
- Strong understanding of China's digital marketing ecosystem and experience with major marketing platforms, including but not limited to:
- Baidu Platform
- Bing Platform
- Industrial vertical media platforms and other B2B marketing channels
- Solid knowledge of content marketing, feed advertising, and private-domain marketing strategies.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management and cross-functional collaboration capabilities. - Personal Competencies
- Learning Agility: Demonstrates curiosity and a growth mindset, with the ability to quickly learn and adapt to new market trends, digital technologies, and marketing tools.
- Ownership: Results-oriented with a strong sense of accountability. Takes ownership of projects and delivers high-quality outcomes with attention to detail.
- Execution Excellence: Highly organized and capable of managing multiple priorities in a fast-paced environment while ensuring effective execution.
- Data-driven Mindset: Uses data and insights to identify opportunities, solve problems, and drive continuous improvement.
- Collaboration & Communication: Proactive, energetic, and a reliable team player with strong communication and stakeholder management skills, capable of fostering effective cross-functional collaboration.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26100990
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.