Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Junior Brand Manager Henkel Consumer Brands
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About this position
Build your future. Learn, grow, and make an impact.
We are looking for a motivated and passionate Junior Brand Manager to join our Henkel Consumer Brands team in Romania. In this role, you will contribute to the development and growth of a portfolio of brands, while gaining exposure to brand strategy, product launches, market analysis, and cross-functional collaboration. This is a great opportunity to further develop your marketing and business skills in a dynamic and international environment.
What you´ll do:
- Support the management of assigned brands or categories, working closely with cross-functional teams (digital, trade marketing, sales, operations) and with regional stakeholders.
- Support the adaptation and implementation of new product launches and relaunches, from local preparation and internal coordination to trade presentations and consumer activation.
- Contribute to the development and execution of local marketing strategies, communication plans and promotional activities that support brand growth.
- Collect and analyze internal and external data (sales, market share, profitability, competition and shopper behavior) to identify trends, opportunities and potential actions.
- Monitor competitive activity, pricing and promotional dynamics, providing relevant insights to support business decisions.
- Contribute to annual brand plans, activation calendars and go-to-market activities for assigned brands.
- Support the planning and management of marketing investments, tracking budgets and campaign performance against agreed objectives.
- Prepare regular business performance reports and presentations for management and key stakeholders.
- Coordinate the adaptation and development of local communication, media, point-of-sale and promotional materials.
- Conduct regular market visits to capture shopper and customer insights and monitor in-store execution.
- Collaborate closely with Sales, Commercial Excellence, Finance, Supply Chain and international marketing teams to ensure effective execution of brand initiatives.
What makes you a good fit:
- University degree in Business Administration, Economics, Marketing or a related field.
- Minimum 1–2 years of experience in Marketing, Brand Management, Trade Marketing or related activities, ideally within FMCG or consumer goods.
- Good understanding of the marketing mix and key commercial drivers, with an interest in developing further knowledge of brand P&L.
- Strong analytical skills and ability to translate data into relevant insights and recommendations.
- Structured and hands-on approach, with strong organizational, planning and project management skills.
- Proactive mindset, with a willingness to take ownership and develop solutions.
- Good stakeholder management and collaboration skills in cross-functional environments.
- Creativity, flexibility and adaptability in a fast-paced environment.
- Strong ethics, attention to detail and a positive attitude.
- Excellent communication and presentation skills in Romanian and English.
- Proficiency in MS Office, particularly Excel and PowerPoint.
- Continuous learning mindset and willingness to contribute to innovation and change.
Some perks of joining Henkel
At Henkel, you will find:
- An international working environment with exposure to local, regional and global teams.
- An opportunity to contribute to the development of well-known brands within a leading organization.
- Hands-on exposure to different areas of brand management, from consumer communication and activation to innovation and business performance.
- Direct involvement in product launches and innovation processes, with opportunities to contribute local consumer and market insights.
- Access to world-class marketing tools, capabilities and continuous development through functional and leadership trainings.
- Opportunities to progressively increase your responsibility and explore different career paths across functions and geographies.
- A wide range of employee benefits that support your growth and well-being.
- A flexible hybrid working program that supports work-life balance.
- Global well-being standards supported by health and preventive care programs.
- Gender-neutral parental leave of at least 8 weeks.
- Private healthcare and life & accident insurance.
- Meal vouchers.
- Holiday bonuses for Easter, Christmas, March 8th and June 1st.
- Financial support for important life events.
- Equal opportunities and an inclusive workplace culture.
JOB ID: 26101999
Job Locations: Romania, Bucuresti, Bucharest
Contact information for application-related questions: human.resources@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.