Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Marketing Specialist
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About this position
About this Position
The Marketing Specialist will support the development and execution of strategic marketing initiatives for Henkel Adhesive Technologies across various business units. The role is responsible for market intelligence, customer insights, strategic customer activation initiatives, and supporting business growth through close collaboration with business units and regional marketing teams.
The successful candidate will help identify growth opportunities, strengthen Henkel's market position, and drive customer engagement by translating market needs into actionable marketing programs.
What you´ll do
Strategic Marketing & Market Intelligence
- Support development of local market strategy (market opportunity assessments, TAM assessments, GTM strategy etc.) in collaboration with business units and regional market strategy
- Lead market intelligence gathering including development of targeted intelligence dossiers with insights to support business decisions
- Support development of market positioning strategies for local market needs including assessing customer needs and designing clear integrated market positions covering product, price, engagement and distribution etc. (e.g. digital channel strategy, customer engagement strategy etc.)
Marketing Campaigns & Lead Generation
- Lead execution of initiatives in the country integrated marketing plans (trade shows, exhibitions and customer events)
- Support various digital marketing campaigns (local and regional)
- Support implementation of regional x-SBU transformation initiatives (e.g. Demand Center etc.)
- Work with sales teams to generate qualified leads and support customer conversion activities.
- Support communication and interaction with key internal and external stakeholders
- Support in managing local marketing team (including mentoring of junior team members)
What makes you a good fit
- Bachelor’s or master’s degree in Marketing, Business, Commerce, Communications or a related discipline
Minimum 5 years of experience - Proactive, curious and self-motivated, with a genuine willingness to learn and develop marketing skills.
- Strong analytical, problem-solving capability and excellent written and verbal communication skills.
- Strong Microsoft Office skills (e.g. PowerPoint, Excel, Power BI)
- Good project management skills and the ability to manage multiple tasks and meet deadlines
- Previous exposure to developing GTM strategies
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26102425
Job Locations: Malaysia, Kuala Lumpur
Contact information for application-related questions: talent.seaanz@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.