Japan, Shinagawa, Henkel Consumer Brands

Marketing Specialist ‏(Hair Color)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

Define global mid-term strategy and activity plan for HAIR COLOR (SHISEIDO PROFESSIONAL BRAND) category across JP/CN/APAC region aligned with overall brand & business strategy
Identification of market trends and customer insights, and make a product concept development
Manage NPD plans/insight/targeting/concept/production/COG control/pricing
Make a unique product story and Communication story
Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points
Lead and manage key strategic marketing/communication activities & engaging campaigns/on-line and off-line tools throughout customer journey touch points
Provide marketing support tools and monitor KPIs
Manage marketing budget and track category project KPIs
Close collaboration with internal/external stakeholders, creative/digital agencies and ensure continuous engagement with country teams
Lead and engage in cross-team/cross-department projects to accelerate internal/external transformation towards new business opportunities, social commitment, healthy work-life balance embracing hybrid & productive workstyle
Lead and engage in cross-team/cross-department projects to accelerate internal/external transformation towards new business opportunities, social commitment, healthy work-life balance embracing hybrid & productive workstyle

YOUR SKILLS

Minimum 10 years marketing experience
Track record in global/regional roles developing product category strategies & activity calendar for multiple markets
Profound experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care)
Experience in Region/Country collaboration & steering
Profound experience in KPI tracking, budget management
Strategic, conceptual, analytical skills
Multi-project project management skills
Digital savvy with profound digital skill set
International experience, Asia preferred
Business level English and Japanese
People development experience
Beauty market experience
Sense for aesthetics and creatives

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 23056948

Contract & Job type: Full Time, Regular

Contact information for application-related questions: recruitment.jp@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.

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