At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Dare to make an impact?
YOUR ROLE
- Plans, manages and executes the overall direction for global digital touchpoints, social media activities across global markets
- Plans, manages and executes special digital platform projects across global markets for a focused / all product category
- Conducts analysis of own/competitor's digital activities across relevant digital touchpoints for fast learning sharing and eff-ve roll-outs
- Collects and analyzes data from various departments and resources with regard to project KPIs for measurement and impact assessment
- Tests and rolls out new applications / functionalities Implements and manages or supports implementing of digital campaigns and strategy development per brand cluster
- Collaborates with global marketing team and creative agencies to organize effectively upgraded digital campaigns for launches/re-launches
- Translates the current communication strategy into a hollistic mobile first digital and touchpoint strategy
- Regularly connects and consults to SMU and markets, driving best in class digital execution; cross-fertilises knowledge accross brands and markets
- Enables and consults markets to use global digital strategy and touchpoint recommendations to upgrade their market digital activities
