Head of Marketing Strategy North Cluster Adhesive Loctite ‏(m/f)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Leads and develops a marketing team of 5-6 people in PL, CZ, SK, UKR; translates global and regional strategic intiatives to the local needs
• Steers all marketing, advertising and promotional activities and respective budgets
• Provides marketing inputs for local / sub-regional growth plans
• Identifies opportunities to increase brand distribution within existing business and new clients acquisitions
• Ensures consistency in market sizing methodology and creates tangible sales tools
• Oversees and supports implementation of channel strategy on local / sub-regional level through channel marketing activities
• Determines /quantifies market opportunities and develops customer roadmaps in alignment with stakeholders
• Contributes to devel-t of brands positioning and innovation; implements innovation pipeline to secure sustainable brand growth in region
• Coaches and develops local / sub-regional (project) teams
• Implements campaigns locally; ensures consistency in reporting campaigns and promotional action results
• Sets up and adapts Marketing Mix for each product locally
• Analyses competitor's scenario and draws sound conclusions given lack of market data
• Leads the local team to generate consumer inisghts as inputs for global and regional inno pipeline
• Initiates local ideas for innovations in association with Regional and global counter parts

YOUR SKILLS

• Min. 5 years of leadership experience
• Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams
• Fluent languages: English and Polish
• Experience in digital marketing, brand communication and activation
• Experience in preparing market analyses
• High level of analitycal and strategic skills
• Ability to design creativitely
• Ideas for innovation brand development & building
• Knowledge of financial planning & budgeting

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.