Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Sr. Manager Social & Influencer Marketing
Apply for this role
Sr. Manager Social & Influencer Marketing
Apply for this role
About this position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
We are looking for a Senior Manager, Social & Influencer Marketing, to lead DevaCurl’s social and influencer marketing strategy and execution at a high level. This role will be responsible for developing a long-term vision for influencer partnerships, social strategy, driving impactful campaigns, and positioning DevaCurl as the most trusted brand within the curl community. The ideal candidate has deep expertise in influencer marketing, a strong understanding of social media trends, a creative storyteller, and the ability to foster high-value relationships with top-tier content creators, professional stylists, and industry experts.
- Develop and lead DevaCurl’s organic social media strategy, ensuring alignment with overall brand goals, campaign initiatives, and audience growth objectives
- Build and manage a best-in-class influencer marketing program, focusing on awareness, engagement, and revenue-driving partnerships
- Optimize social strategies based on consumer insights, platform trends, and performance data to maximize reach, engagement, and conversion
- Identify, recruit, and nurture relationships with top-tier macro-influencers, celebrity stylists, industry experts, and micro-influencers to build an engaged brand advocate network
- Manage high-profile influencer collaborations, including contract negotiations, creative direction, and content deliverables
- Collaborate with the Creative, and cross-functional teams to develop high-impact videos, graphics, Reels, TikToks, and interactive content
- Lead social-first campaign ideation, leveraging cultural moments, seasonal trends, and brand initiatives to create buzzworthy activations
- Oversee the end-to-end execution of major influencer marketing campaigns, ensuring seamless integration across digital and retail channels
- Leverage social listening tools (e.g., Tribe Dynamics, Dash Hudson, AspireIQ) to track Earned Media Value (EMV), engagement, conversions, and overall ROI
- Develop a structured approach to measuring success, analyzing data insights, and continuously optimizing influencer strategies for maximum impact
- Develop and present monthly performance reports, provide insights, learnings, and strategic recommendations for continuous improvement
- Oversee and manage the influencer marketing budget, ensuring smart allocation of funds to drive the strongest ROI
- Lead contract negotiations with influencers, talent managers, and agencies to secure high-value partnerships at optimal costs
What makes you a good fit
- 7-10 years of experience in social media strategy, influencer marketing, digital content creation, or community management, with at least 5 years in beauty, haircare, or a related industry.
- A deep passion for curls and extensive knowledge of the curly hair community, including key influencers, stylists, and industry experts.
- Proven experience developing and executing high-impact social media campaigns that drive engagement and business impact.
- Strong data analysis skills, with experience using social media analytics tools to optimize strategy.
- Excellent copywriting and storytelling skills, with an ability to craft compelling captions and brand messaging.
- Experience leading social media activations for major product launches, brand campaigns, and cultural moments.
- In-depth understanding of social media platforms (Instagram, TikTok, YouTube) and influencer marketing tools (Tribe Dynamics, Dash Hudson, or similar).
- Ability to thrive in a fast-paced, dynamic environment while managing multiple campaigns and priorities simultaneously.
- A strategic, forward-thinking mindset, with a passion for innovation and digital storytelling.
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $100,000.00 - $125,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25079852
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.