Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Sr. Brand Manager
Apply for this role
Sr. Brand Manager
Apply for this role
About this position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Develop marketing strategies and long-term vision for the brand with the Brand Director
- Lead the Canadian marketing team to:
- Build a best-in-class consumer journey by optimizing all key end user touchpoints (Paid Media, Organic Social Media, Website, In Store)
- Lead direction for the content strategy to authentically connect with our consumers
- Influence innovation pipeline and portfolio optimization with a focus on profitable growth and meeting end user needs
- Own development of packaging design and artwork
- Develop winning channel strategies to meet business objectives
- Build a best-in-class consumer journey by optimizing all key end user touchpoints (Paid Media, Organic Social Media, Website, In Store)
- Strong collaboration with Canadian sales team
- Collaborate with & leverage internal SMEs (subject matter experts) and external agencies to execute brand strategy
- Build best in class product launch packages to ensure sales team success
- Develop and lead presentations for key customer and internal meetings
- Understand end user needs and identify future market trends, product/service expectations and translate them into business growth opportunities
- Build relevant customer/market relationships, attend and support customer events, trade shows, and other industry events
What makes you a good fit
- 7+ years of direct experience working in a marketing manager role, consumer facing experience preferred but not required.
- Bachelor's degree required, focus on marketing, or business.
- MBA preferred.
- Excellent executive presence.
- Savvy in brand communication and brand activation.
- Financial planning & budgeting.
Some perks of joining Henkel
- Diverse national and international growth opportunities.
- Working for an employer recognized as Canada’s Top 100 Employer and Greater Toronto’s Top Employer for 2025.
- Comprehensive Health and Wellness programs.
- Employee Share Plan with voluntary investment and Henkel matching shares.
- Sales incentive plan.
- Retirement savings programs.
- Family benefits including maternal & parental leave top-up plan.
- Occasional absence days, holidays, volunteer time off.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25080347
Job Locations: Canada, Ontario, Mississauga
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.