Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Sr. Manager, Media & Integrated Marketing HCB, NA
Apply for this role
Sr. Manager, Media & Integrated Marketing HCB, NA
Apply for this role
About this position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Oversee the planning, execution, and ongoing stewardship of all paid media strategies. They will engage with Agency partners to develop media recommendation, manage modeling efforts with the analytics team and execution of media plans
- Be the internal subject matter expert to the brand organization inclusive of best practices across the media and digital landscapes
- Lead media objectives & strategy development, make budget recommendations, coordinate timing and approval for financial commitments, challenge and oversee media buying and regular post buy analysis.
- Partner with Henkel’s Global media department on reporting and media best practices
- Take the brand challenges and communication goals and translate them into media objectives/plans
- Key Participant in the inter-agency planning (IAT) and collaboration
- Lead Henkel paid media investment, data strategy, audience development and measurement
- Manage partner relationships with Amazon, Meta, & Google- and lead development in developing new partnerships
- Works with the Director on advancing media product, prioritizing business needs, and day to day agency management
- Understand the retail media landscape and how to coordinate with national media throughout the planning process
- Tracks and manages media performance
- Oversee media agency and lead creative agency remuneration tracking and annual performance scorecard
- Input into Media Test and Learn Projects based on what is required from a media perspective
- Develop and provide recommendations on larger activations beyond the standard run of channel
What makes you a good fit
- Bachelor’s degree in media / digital marketing or similar area
- 10+ years of experience in media agency planning/buying department and/or CPG marketing with responsibility for media planning
- Strong communication skills – written, verbal, presentation and interpersonal skills
- Strong leadership – ability to convince and influence brand management. Able to be decisive and comfortable with risk taking
- Strong project management experience, including managing both internal and external resources
- Experience in media plan development across all channels – TV, OLV, OTT/CTV, Social, Display, Audio, Programmatic, AMS/AMG, Print, OOH
- Passionate about helping build organization for Henkel
- Strong analytical skills, challenging status quo and high energy level
- Ability to analyze data quickly and accurately to provide recommendations
- Knowledge of media planning & digital reporting tools
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $105,500.00 - $160,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25081638
Job Locations: United States, CT, Stamford, CT
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.