Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Executive
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Brand Executive
Apply for this role
About this position
About this Position
- Grow Vidal Sassoon revenues by successfully developing and launching innovations, brand campaigns. Outperform the competition with disruptive new products.
What you´ll do
- NEW PRODUCTS DEVELOPMENT：
- Market intelligence: familiarizes with regional and local trends and consumer insights, supports the ideation process.
- Provides category expertise, runs portfolio review and identifies white spots, builds innovation roadmap for responsible brands.
- Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
- Steers projects according to Henkel’s innovation process together with internal and external partners (R&D, NPI, Supply Chain, Purchasing, Production, Legal, Agencies, etc.) to ensure OTIF delivery.
- Launch tracking: closely monitors launch performance and seek optimization opportunity. - BRAND COMMUNICATION & CAMPAIGN DEVELOPMENT：
- Develops brand communication guideline and assets, including communication platform, brand book, KV, brand video, pack shots etc., cascading to different channels to ensure execution consistency.
- Develop campaign big idea and corresponding assets. - BUDGET MANAGEMENT：
- Sets up marketing budget for responsible product lines and maintains tracking tool.
- Processes marketing spending in accordance with budget and improves ROI.
What makes you a good fit
- Master’s Degree or MBA preferred or Bachelor’s Degree with working experience in MKT.
- Min 2 years’ MKT experience, ideally with NPD experience.
- Experience with Beauty Industry preferred, or FMCG.
- Regional experience preferred, or international exposure i.e. overseas working/study.
- Self-motivated /resilient /logical /team player.
- Fluent in English.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25081538
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.