Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Category Manager / Group Brand Marketing Manager
Apply for this role
Category Manager / Group Brand Marketing Manager
Apply for this role
About this Position
Henkel is looking for a Category Manager / Group Brand Marketing Manager to join our team in Almaty, Kazakhstan.
What you´ll do
(Portfolio management, P&L management, People Management, Strategy development, Communication campaigns development)
A Category Manager / Group Brand Marketing Manager is responsible for analyzing industry and consumer trends, developing long-term strategies for product categories, and managing relationships with vendors. They maximize consumer appeal through pricing, promotion, and product range management. Effective communication and a strong understanding of marketing and sales principles are essential.
- Lead a portfolio of leading beauty brands: Schwarzkopf, Palette, Gliss, Syoss, Taft, Fa, Shauma
- Manage a team of three, including performance reviews, coaching, talent development, and workload planning
- Provide strategic leadership, development and talent management activities for direct reports, which may include forecasting resource needs, recruiting, hiring, performance management, training and budgeting
- Lead the assigned group of brands/categories by strengthening their position in the market
- Carefully analyze P&L of each brand to make respective proposal when needed
- Build compelling insight-driven brands' plans to drive long-term growth
- Collect and analyze consumer, competition and market data in order to create recommendations for the category
- Monitor and analyze marketing performance metrics, KPIs, and ROI to optimize campaigns and inform future marketing decisions
- Develop mid to long terms plans to enable the organization to execute against the category targets
- Make proposals for the budget and be responsible for planning and controlling its use
What makes you a good fit
- A degree in Marketing, Finance, Economics, Business Administration, or a related field
- Fluent English
- Proven working experience in Overall Brand Management experience 6+ years (preferable fields: FMCG, Pharma)
- Senior BM (or equivalent) experience 2+ years
- People Management experience 2+ years
- Sales/Trade Marketing/CatMan experience would be a plus
- Strong analytical skills accompanied with data-driven thinking mindset
- An analytical mind with a strategic ability
- P&L management
- Advanced Microsoft Office user (esp. Power Point, Excel)
- Proven ability to develop brand and marketing strategies and its real business impact on brand targets
- Outstanding communication skills and pro-active approach on a day-to-day basis
Some perks of joining Henkel
- Employment in an international company with well-established corporate values and standards
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Annual bonus
- Company car
- Gender-neutral parental leave for a minimum of 8 weeks
- Social package (meal allowance, payment for mobile services and other benefits in accordance with the rules of the company)
- Medical Insurance after probation period
- Up to 30 days paid sick leave per year
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25082198
Job Locations: KAZ, Almaty Province, Almaty
Contact information for application-related questions: HRCommunicationsCAC@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.