Category Manager E-commerce

Consumer Brands Marketing Strategy / Business Development United Kingdom, Hemel Hempstead, England Full Time Regular
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About this Position

 As our Category Development Lead for E-Commerce (UK & Ireland), you’ll play a key strategic role in driving category growth across both Pure Play and Omni-Channel retailers. This is a high-impact position at the intersection of data-driven insight, shopper behavior, and digital execution—focused on unlocking growth opportunities across all active Henkel Consumer Brands categories in the E-Commerce space.

You’ll take ownership of our E-Commerce category strategy, analysing performance trends, identifying key growth drivers, and leading actionable recommendations on assortment, placement, and digital shelf optimisation. You'll collaborate closely with internal teams and external partners, positioning Henkel as a trusted category leader through compelling insights, storytelling, and strategic planning.

This role is perfect for someone with a passion for data, deep knowledge of the FMCG landscape, and a drive to innovate within the fast-evolving E-Commerce channel.

What you´ll do

  • Lead the strategic priorities for Category Development across the E-Commerce channel (Pure Play & Omni-Channel Retailers) in United Kingdom and Ireland markets.
  • Head up the review & development of E-Commerce category performance across all Henkel HCB active categories, identifying key dynamics & shopper behaviour to drive category growth (incl.MS, competitor analysis, ecom fundamentals review, relevant analysis to driving eCommerce traffic, conversion, and basket size etc.) 
  • Shape the assortment + placement recommendations for all active categories for Pure Play retailers, and support recommendations for Omni-Channel retailers (incl. MSL and Perfect Portfolio) 
  • Drive the optimization of the digital shelf for all categories/retailers, identifying clear action plans to facilitate growth.
  • Build & develop independent relationships with retailers, supporting Henkel’s position as a trusted category partner.
  • Collaborate with internal teams and relevant data vendors to identify and obtain relevant data and tools for E-Commerce channel insights and tracking/reporting.
  • Lead the sharing of E-Commerce insights to optimize Omni-Channel category recommendations.

What makes you a good fit

  • Fully versed in the latest principles and practices in category management, with proven success in an FMCG environment.
  • Degree-qualified (or equivalent) with over three years of experience in category management (ideally within FMCG E-Commerce channel)
  • Experience of E-Commerce channel including Pure Play & and Omni-Channel Retailers.
  • Analytical and adept at leveraging multiple data sources to craft compelling category stories.
  • Strong skills in strategic planning and developing well-considered actionable plans.
  • Exceptional at stakeholder engagement, inspiring collaboration and bringing others along on the journey.
  • Skilled at delivering impactful presentations and communicating effectively at all levels.
  • Demonstrates sound decision-making and a strong understanding of business priorities and needs.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Globally wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Performance bonus / incentives
  • Competitive Pension & Life Assurance - Company contributes up to 10% of basic salary
  • Annual Leave: 27 days plus 8 Bank Holidays
  • Celebration vouchers

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 25082077

Job Locations: United Kingdom, England, Hemel Hempstead

Contact information for application-related questions: RecruitmentUKIE@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

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How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

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FAQ

Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.

Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.

Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.

Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.

Our recruiting team will help you with all requests regarding your application. Contact the team here.