Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Trade Marketing Manager
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Senior Trade Marketing Manager
Apply for this role
About this position
About this Position
- Responsible for Henkel HC Retail Line (including styling) MPD channel business development and key results (topline and bottom-line) delivery.
- Generate category long-term and short-term improvement plan, with measurable building blocks and detail action plan, priorities setting for MPD channel.
- Dig out category & shopper insights to define and manage hair care category 4P guidance for MPD channel, which eventually helps Henkel HC products sell-through, in-store performance and margin growth for retailers and distributors.
- Improve investment efficiency to achieve better P&L of hair care category especially for MPD channel.
- Co-work with cross brand delivery team and sales to deliver sales result.
What you´ll do
- Responsible for hair care category annual growth plan and detailed action plans development, with meaningful and actionable priorities setting for field sales.
- In charge of deployment of the portfolio and NPD plan on channel or business unit level with enabling activation plan.
- Deploy category building block from channel level to business unit level, and coordinate with cross functions to prepare the essential resources about 6P to facilitate the building block, e.g. shopper-based POG design, promotion guidelines, efficient assortment strategy…etc.
- Develop brand commercial programs or activities in line with growth strategy.
- Responsible for brand level business opportunity identification, monthly catch up with channel/ BU to review brand level sales result.
What makes you a good fit
- At least 6+ years working experience in FMCG industry (MT experience is a plus).
- Sales experience or distributer experience is a plus.
- Strong leadership capability is requirement, be capable to envision, engage, enable team members and understand who to execute.
- Proficient in English speaking and writing.
- Proficient in data analysis and get insight from data.
- Positive relationships and collaboration with others, be familiar with teamwork and team management.
- Good communication skill and strong impact/influence capability.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25082552
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.