Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Market Strategy Manager
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Market Strategy Manager
Apply for this role
About this position
What you´ll do
- Be responsible for the overall strategy, innovation portfolio and future direction, focusing on Original Brand Owner (OBO) Handheld cluster including smartphone, tablet, and smart watch, etc., with the potential to expand to other adjacent areas.
- Define and drive business plans for the assigned cluster, including building business case and defining clear product value proposition, requirements, timelines, and pricing plans; propose and communicate focus/defocus area with resource implication in annual GTM process.
- Ensure innovation project (ADP) pipeline align with cluster strategy and drive the setup of ADP platform; track top project progress for key milestones, flag issues, challenge status-quo and drive decisions to keep pipeline efficient and on the right track.
- Visit customers, attend industry conferences, and meet with third party partners on a regular basis to maintain market understanding and develop key relationships.
- Provide guidance to the respective teams pertaining to the segment strategy and tactics, target applications with adequate training and presentation materials.
- Develop technology / product roadmaps with cross-functional teams to capture future growth and sustain market segment growth.
- Provide input to the marketing communications team on the commercialization of new products and segment specific promotional efforts.
- Provide regular reports on the performance of the segment/cluster or ad-hoc new market study during leadership meetings, and to senior management as needed.
- Closely monitor competitor situation and form competitive strategy and enable execution.
What makes you a good fit
- Bachelor’s or Master’s degree in Electrical Engineering, Chemistry, or Business.
- Experienced in a multinational environment with 8+ years of relevant business experience in material industry targeting electronics industry.
- Strong stakeholder management as well as excellent communication and presentation skills including the ability to convince on different management level up to senior management.
- Strong critical thinking and analytics skills for decision making to realize measurable results.
- Well-developed change management skills as well as project execution.
- Experience in working in a large, matrixed organization with international focus.
- MBA as a plus.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25082295
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.