Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
NA Broad Market & Customer Activation Manager
Apply for this role
NA Broad Market & Customer Activation Manager
Apply for this role
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Adhesive Technologies business unit – where we empower our people to transform industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Drive awareness and generate demand for the LOCTITE® portfolio and its value-added solutions
- Develop and execute annual Broad Market activation plans for LOCTITE®, aligned with the ACM strategic roadmap and go-to-market model
- Identify key growth opportunities across Maintenance, Repair, and General Industry segments to drive customer engagement and brand preference
- Manage end-to-end campaign execution, including promotions, product hero initiatives, and regional activations
- Leverage data, VOC insights, and market trends to shape messaging, positioning, and marketing strategies
- Translate and implement global operational plans within the region, ensuring alignment in brand promotion, tools, and solutions
- Develop best-in-class marketing and sales tools aligned to the customer journey — including sales enablement materials (presentations, demos, brochures, sell sheets, etc.) and creative assets (web copy, videos, infographics, banner ads, etc.)
- Deliver holistic activation packages across multiple channels, with a strong focus on digital activation (social media, search, etc.)
- Collaborate with internal and external partners to deliver innovative storytelling and content creation approaches
- Partner with the Demand Generation team to manage inbound lead generation and support outbound prospecting activities
- Lead cross-functional projects with internal stakeholders and external agencies or consultants to ensure seamless execution
- Manage, analyze, and optimize the NA marketing budget to maximize ROI and efficiency
- Conduct customer, brand, and product research to guide decision-making and campaign development
- Define and manage the NA social media strategy, ensuring consistent brand voice and engagement
- Measure and report ROI of campaigns, activations, and digital initiatives
- Provide framework and guidance for regional marketing execution and alignment across teams
What makes you a good fit
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of progressive experience preferably in B2B marketing
- Proven track record in developing and executing integrated marketing campaigns across multiple channels (digital, social, events, sales enablement)
- Strong understanding of go-to-market strategy and how to align marketing programs with sales and business objectives
- Proficiency in digital marketing tools and platforms, including CRM systems (Salesforce), marketing automation (Marketo), and analytics tools (Power BI)
- Experience developing sales enablement tools such as presentations, brochures, demos, and guides
- Solid understanding of content strategy and creation, including video, web, and social media storytelling
- Ability to manage and track marketing budgets and measure campaign ROI
- Skilled in data-driven decision making, leveraging insights, VOC, and market trends to guide strategy
- Strong project management and organizational skills; ability to handle multiple priorities and deadlines
- Excellent written and verbal communication skills with a knack for translating technical solutions into clear, customer-focused messaging
- Collaborative mindset with ability to influence across teams, including sales, product management, and external partners
- Creative thinker with a strategic yet hands-on approach to execution
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $95,000-$105,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25087893
Job Locations: United States, CT, Rocky Hill, CT
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.