Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Selective Retail Marketing Manager (d/f/m)
Apply for this role
Selective Retail Marketing Manager (d/f/m)
Apply for this role
About this Position
What you´ll do
- As the Selective Retail Marketing & Activation Manager for our professional haircare products, you will own the full marketing engine for our Selective Retail channels
- You will lead end-to-end consumer activation across online and offline touchpoints, ensuring premium, brand-right execution across Europe
- Your scope covers in-store activation, online activation (eCom & digital retail media), influencer-driven launch moments, social-first content adaptation, retail calendars, visual merchandising, and POS excellence
- You will translate our brand strategies into consistent, high-quality consumer experiences that elevate our selective retail presence
- You will closely with Brand Marketing, Sales, Education, Supply Chain and Global teams to drive flawless go-to-market execution
- This role is a central driver for consumer engagement, retail impact, and the acceleration of our prestige retail strategy
What makes you a good fit
- Master's degree in business administration or similar
- 5+ years of experience in Retail Marketing, Trade Marketing, Brand Activation or Consumer Engagement - ideally in beauty, prestige retail, luxury or FMCG
- Strong knowledge of selective retail environments (Sephora, Douglas, specialty beauty retailers) and how to win with consumers across the online + offline journey
- Proven experience in in-store activation, online retail activation, influencer-driven campaigns, and social-first launch strategies
- Experience developing and executing visual merchandising, retail assets, POS materials and campaign toolkits across multiple markets
- Fluent English language skills; additional European languages are an advantage
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Company Pension Plan 100% financed by Henkel
- MEGA Preventive Health Insurance
- CareFlex Supplementary Care Insurance
- Mobility offer: My Henkel Bike and Jobticket
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.
JOB ID: 25089034
Job Locations: Germany, Hamburg, Hamburg
Contact information for application-related questions: Recruitment-Germany@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.