Discover the brands and technologies from our business units Adhesive Technologies and Consumer Brands.
Nov 18, 2020 Düsseldorf / Germany
As a leading global supplier of adhesives for various personal hygiene applications, Henkel is constantly innovating to create unique value for its customers. Besides its quality solutions for processes and products, the company also offers customers and consumers dependability in the areas of health, safety and purity in these challenging times.
The COVID-19 pandemic means health and safety have never been more important. According to a recent Accenture study, 75% of consumers are now more health-aware when shopping.1 On the supply-side this means that as well as producing high-quality products efficiently, producers must address rising expectations of product safety and purity. Hence consumers demand to know exactly what they are buying and using for their personal hygiene needs. The regulatory environment in the fields of baby diapers, feminine care and adult incontinence products has been ambiguous when it comes to substances of interest (SoIs), spawning uncertainty. Henkel actively commits to transparency in its processes and solutions, helping reassure customers and consumers in the process.
Henkel’s dedicated European-based cross-functional team comprises experts from the fields of corporate analytics, toxicology and dedicated market- and customer-facing teams, including marketing, sales, business development and technical customer service (TCS). These experts collaborate closely to identify potential sources of SoIs in personal hygiene products and implement programs and solutions to reduce their presence.
As Camilla Ohlson, Market Strategy Manager Personal Hygiene Adhesives EIMEA explains: “Product safety is crucial for us and a top priority in all we do. We have been running a comprehensive program for many years and striving to constantly improve product safety and purity. We advocate three key enabling principles: consciously selecting raw materials and partners, assessing and optimizing portfolios on an ongoing basis and showing expertise and commitment to serve and support our customers in their work towards ever safer and purer products.”
Henkel’s product development department constantly assesses and optimizes the product portfolio, in product safety and purity terms as well as performance. Henkel is running a dedicated testing program around the current regulatory framework, including a clear strategy on how to ensure and verify adherence to current standards. Henkel uses the latest analytical test methods and equipment to test its products, both in house as well as in industry-recognized laboratories, with careful attention to validate analytical methods are correctly chosen and samples correctly prepared to ensure reliable results.
As part of EDANA’s Stewardship Program for Absorbent Hygiene Products, Henkel’s experts are also actively involved in shaping standards going forward, to ensure the industry is moving towards regulations that serve consumers in the most relevant and efficient way. Henkel is also exploring innovative ways to open up new opportunities and even better solutions.
One example of such innovation is the tailormade polyolefin adhesive range of Technomelt Advance. It was developed together with a partner supplier to meet specific personal hygiene industry needs, namely to minimize chemical odor and Volatile Organic Compounds (VOCs). The MED range is designed to meet the most demanding medical industry needs, including applications for medical facemasks, isolation gowns and surgical drapes. Henkel optimizes not only the products, but also helps its customers with production processes to minimize hazards and impurities when handling adhesives. The latest innovation Easyflow – a cutting-edge hot-melt adhesive based on a new pressure sensitive product form – enables safe and efficient delivery in production. It also breaks new ground in process performance and efficiency by offering melt-on-demand capabilities derived from the patented product form, closed system integration to eliminate foreign materials in hot-melt tanks and auto feeding to keep production moving. This minimizes the melt history of the adhesive and the time allowed for any buildup of VOC and odor.
“At Henkel, we aim to remain ahead of regulatory developments and market requirements. We are proud and happy to be able to assemble a strong set of skills and solutions and – most importantly – experienced teams, providing optimal customer service as a strong and reliable partner when it comes to product safety and purity in the personal hygiene field,” Camilla Ohlson concludes.
For more information, please visit Henkel’s website here
1 Accenture. How will COVID-19 change the consumer? 2020 Mintel Group Ltd.: 663 purchasers of baby personal care products in the U.S. with a child under 3 in the household; Extract media coverage January 2019
Be selective: through careful and conscious selection of the best ingredients and suppliers Henkel supports customers in delivering the best results.
Be curious: to protect the most sensitive among us, Henkel strives to continuously improve by staying curious and challenging itself and the industry.
Be knowledgeable: knowledge is fundamental for managing complex tasks, such as ensuring top-class product safety & purity. The Henkel team works with customers to drive this development forward.
Technomelt Advance - a next generation hotmelt adhesive - providing increased production efficiency whilst improving both safety & quality.