Apr 9, 2024  Seoul / Korea

Henkel and Samsung join forces for an optimized laundry experience

Henkel and Samsung introduce custom wash cycles that reduce energy consumption by 60 percent

Henkel and Samsung have teamed up to offer a laundry experience that combines superior wash performance with energy efficiency for the South Korean market. Leveraging Samsung’s technology alongside Henkel’s Persil Deep Clean enzyme technology, the two companies will launch a custom wash cycle that delivers the Persil Deep Clean experience while reducing energy consumption. 

Persil Deep Clean detergent delivers a superior washing experience with its unique combination of enzymes designed specifically for the South Korean market. The proprietary formula penetrates deep into the fibers to dissolve and remove even the toughest stains. Moreover, also it effectively eliminates unpleasant odors, ensuring washing machines remain fresh. Activatable at colder temperatures, the enzymes offer the same wash performance as the standard cycle, even in cold water, thereby, reducing energy consumption by 60 percent.1

The Persil Deep Clean wash cycle leverages Samsung’s proprietary ‘AI Bubble™’ technology, which pre-dissolves detergent to create a delicate and rich foam. The foam facilitates penetration between fabrics, enhancing the stain removal process. Moreover, the technology can adjust the amount of foam based on the characteristics of the fabric. In addition, Samsung’s AI Auto Dispenser adjusts the amount of detergent based on the weight of the laundry load, the degree of contamination, and other factors. Compared to the standard wash cycle, the Persil Deep Clean cycle achieves the same washing performance even when using less detergent. On average, 600 ml of detergent can be saved per year, extending its usage by two more months.2

Nuria Ribe, Senior Vice President of the global Laundry and Home Care category at Henkel Consumer Brands said, “We are excited to integrate our proprietary German technology intimately with Samsung machines to deliver the best laundry cleaning experience for the South Korean consumer. We look forward to collaboratively shaping the future of laundry.”

Moohyung Lee, Executive Vice President and Head of the Customer Experience Team for the Digital Appliance (DA) Business at Samsung Electronics, said, “Working with one of the world’s most premium detergent brands, we are able to provide a uniquely differentiated laundry experience for the South Korean consumers, through the launch of the new Persil Deep Clean wash cycle. This project underscores the commitment of both companies to sustainability.”

The Persil Deep Clean custom wash cycle is currently available on selected Samsung Bespoke laundry machines sold in South Korea.

1 Tested with Model WD25DB8995BZ with test cloth KS C IEC60456 3kg at 20 ± 2 ℃ water temperature, in environment of temp (23 ± 2) ℃, humidity (55 ± 20) %. Test conducted as a comparison of Normal Cycle (Temp.  40℃) 254Wh vs Persil Deep Clean Cycle 95Wh, resulting in energy saving about 60 percent. These are internal test results verified by KATRI (Korea Apparel Testing & Research Institute) and may differ depending on the actual usage environment.

2 Calculated by 3ml * monthly 16.6 times
3ml savings per wash load:  Standard Course uses 23ml, Persil Course uses 20ml 
Monthly 16.6 times: Average monthly wash cycles used in Korea energy rating standard‘s calculation

About Samsung Electronics Co., Ltd.
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Henkel and Samsung team up to launch a custom wash cycle that delivers the Persil Deep Clean experience while reducing energy consumption.

Kathrin Ernst Henkel Corporate Media Relations Headquarters, Düsseldorf/Germany +49-211-797-8605 press@henkel.com Download Business Card Add to my collection
Hanna Philipps Henkel Corporate Media Relations Headquarters, Düsseldorf/Germany +49-211-797-3626 press@henkel.com Download Business Card Add to my collection