Henkel Beauty Care’s Schwarzkopf Nectra Colour range was voted Australia’s “Best Hair Color Product of the Year” at the 2015 Australian Product of the Year Awards.

The store shelves are packed with products and it’s hard to decide which ones to pick. In the US, 40,000 consumers vote for the best products of the year to help fellow shoppers make purchase decisions. And this year Henkel scored twice: Schwarzkopf Keratin Color and Snuggle Plus SuperFresh were awarded “Product of the Year” in their respective categories.

The newly-launched Schwarzkopf Extra Care Purify & Protect range by Henkel is the first anti-pollution repair range of hair products and the direct result of innovation from Henkel’s Asia-Pacific local R&D. This brand-new product range was developed in response to consumer demand for hair care products in the local market. The range draws on a selection of innovative technologies to offer thorough cleansing, 360° protection and repair functions.

The new Schwarzkopf VIP Tester program offers exclusive access to the products of tomorrow for testing and online evaluation. Product innovations always hold a special attraction for consumers, and they make up for over 45 percent of Henkel Beauty Care’s sales revenue. With its VIP Tester program, Schwarzkopf is offering selected internet users the possibility to exclusively test its latest hair styling, hair care and color products.