We are driving a multi-category consumer brands platform representing a wide range of products and well-known brands. Our diverse portfolio focuses on multiple consumer brands categories with a strong focus on the two core categories: Laundry & home care and hair.
Our Core Categories
Laundry & home care
Our brands like Persil, Bref, or all play a key role in our consumers’ everyday lives. We want to inspire generations to come of sustainable product solutions driven by shifts in consumer behavior. That’s why we partner with our consumers and customers to develop market-leading brands and products in areas like laundry care, dishwashing, surface cleaners, and toilet care.
With our hair category, we are active in both consumer and professional hair businesses. We are passionate about hair and our brands, like Schwarzkopf or Syoss, truly reflect that. Whether it’s products for hair care, coloring or styling care for our consumers, or innovative products for hair treatment, coloring, finishing, or styling for professional hair salons – our brands are committed to quality, safety, sustainability, and high performance.