Laundry & Home Care
Henkel started its business with a laundry detergent almost 150 years ago. Today, our laundry & home care portfolio includes laundry detergents and additives, dishwashing, surface cleaners and toilet care products.
Every year 25 billion laundry wash loads are cleaned with Henkel detergents!
With our hair category, we are active in the consumer goods as well as the hair professional business. The hair consumer segment offers products for hair coloration, styling and care for both retail and direct-to-consumers. For professional hair salons we offer hair treatment, coloring, finishing and styling products. Schwarzkopf Professional is among the world’s three leading suppliers of professional hair care products.
Every second the hair of 20 consumers is colored with Henkel hair colorants!
Our Top Brands
Information & Services
Research and Development
Research and development provide the basis for our innovative products and solutions. The Consumer Brands’ research team is constantly at work to deliver consumer-centric innovations and high-class products and processes, so that we can meet even better the needs of our customers and consumers around the world.
Facts & Figures
In 2022, Henkel announced to merge its business units Laundry & Home Care and Beauty Care into one business unit: Consumer Brands. The new organizational setup has been in place since beginning of 2023.
Fiscal year 2022
Our Beauty Care business unit generated sales of 3,775 million euros, 17 percent of total company sales. By continuously strengthening our top brands, we were able to further boost the sales generated by our top 10 brands, with disproportionate growth in those segments of most importance to us. In 2022, we generated around 50 percent of our sales with products launched onto the market in the last three years.
Our Laundry & Home Care business accounted for 7,152 million euros sales which equal 32% of total Henkel sales. The Laundry & Home Care business unit sells laundry detergents and household cleaners around the globe. The Laundry Care business includes not only heavy-duty and specialty detergents but also fabric softeners, laundry performance enhancers, and other fabric care products. The product portfolio of our Home Care business encompasses hand and automatic dishwashing products, cleaners for bathroom and WC applications, and household, glass and specialty cleaners. We also offer air fresheners and insect control products for household applications. In 2022, we generated around 50 percent of our sales from products launched onto the market in the last three years.
Laundry & Home Care
News & Stories
Henkel opens “J-beauty innovation hub” in Tokyo
Henkel has officially opened its “J-beauty innovation hub” in Tokyo. The hub for the Hair Professional business will leverage the long-standing expertise of Schwarzkopf and Shiseido Professional in hair color innovation and trends as well as premium hair and scalp care, anti-hair loss, styling, and perm solutions.
Henkel presents Martha Schwarzkopf Award for Women in Science for the second time
For the second time, Henkel presents its research prize ”Martha Schwarzkopf Award for Women in Science”, dedicated to supporting female scientists. Alongside the main prize, an additional prize for “Emerging Talents” will also be awarded this year. Female researchers with a background in natural sciences, medicine or computer sciences can apply by pitching their contributions to the field of hair research or a related field.
Henkel Consumer Brands rewards suppliers for outstanding contributions
For the first time, Henkel’s newly established business unit Henkel Consumer Brands recognized its top suppliers for their industry-leading performance in 2022 with an award ceremony. The event took place at the American Cleaning Institute Convention in Orlando, Florida, on January 30 with more than 200 registered participants. The top partners were awarded in three categories: BASF was honored with the “Sustainability Award”. Novozymes, Innospec and Firmenich received each a “Best Innovation Contributor Award”. The winner of the “Supply Resilience Award” was Symrise.