Generations trust in Henkel – your expert in washing and cleaning.
Laundry & Home Care
The Laundry & Home Care business unit is the cornerstone of Henkel’s success story: It all started with a product from this business sector. In 1876, Fritz Henkel founded the company Henkel & Cie in Aachen, Germany. The company’s first product was a laundry detergent based on sodium silicate, named “Universal-Waschmittel” (universal detergent).
Since then, this branded consumer goods business has grown into a globally active unit with well-known brands, such as Persil, Purex or Pril. For consumers around the world, our brand names have become an integral part of their daily lives. In the markets of relevance to us, our Laundry & Home Care business sector enjoys leading positions on a worldwide scale.
Our Laundry & Home Care product portfolio
- Laundry Detergents
- Laundry Additives
- Hard Surface Cleaners
- Toilet Care
- Air Care
- Insect control products
Did you know that Henkel sells detergents for around 25 billion wash loads per year?
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Facts & Figures
In 2021, the Laundry & Home Care business accounted for 6,605 million euros sales which equal 33% of total Henkel sales. The Laundry & Home Care business unit sells laundry detergents and household cleaners around the globe. The Laundry Care business includes not only heavy-duty and specialty detergents but also fabric softeners, laundry performance enhancers, and other fabric care products. The product portfolio of our Home Care business encompasses hand and automatic dishwashing products, cleaners for bathroom and WC applications, and household, glass and specialty cleaners. We also offer air fresheners and insect control products for household applications. In 2021, we generated around 50 percent of our sales from products launched onto the market in the last three years.
News & Stories
Bruno Piacenza leaves Henkel after more than 30 years of successful service to the company
Effective September 30, 2022, Bruno Piacenza (56), who has been Executive Vice President of Henkel's Laundry & Home Care business sector since 2011, will leave the Henkel Management Board, as already announced at the beginning of the year. Wolfgang König (50), currently Executive Vice President for Beauty Care, will additionally assume responsibility for Laundry & Home Care with effect from October 1, 2022 and will also lead the newly created Henkel Consumer Brands business unit in the future.