Discover the brands and technologies from our business units Adhesive Technologies and Consumer Brands.
Micolor is the laundry detergent that removes dirt and protects colors. It is undisputed market leader in clothing color, with a strong brand icon: the clowns
It is a brand that hit the market in 1987 in powder format and since has been very innovative, providing real-consumer value. It has covered important areas such as the recovery of damaged clothing colors, extra-freshness in synthetic garments or the possibility to no sorting clothes avoiding color accidents.