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Micolor is the laundry detergent that removes dirt and protects colors. It is undisputed market leader in clothing color, with a strong brand icon: the clowns
It is a brand that hit the market in 1987 in powder format and since has been very innovative, providing real-consumer value. It has covered important areas such as the recovery of damaged clothing colors, extra-freshness in synthetic garments or the possibility to no sorting clothes avoiding color accidents.