Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Marketing Specialist Taiwan
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About this position
About this Position
- We are looking for a Marketing Senior Specialist – Taiwan to lead marketing activation and e-commerce business development for the General Industrial Manufacturing & Maintenance Business in the Taiwan market. This role is approximately 40% focused on Market & Customer Activation (MCA), 50% focused on developing the Loctite e-commerce business in Taiwan from the ground up, and 10% focused on Market Intelligence support.
- The position will work closely with the local sales team in Taiwan, distributor partners, and APAC regional/global marketing teams to strengthen brand presence, convert more new customers through e-commerce channels, and support long-term business growth.
What you´ll do
- Loctite E-commerce Business Development in Taiwan:
•Work closely with distributor partners to plan, build, and develop the Loctite e-commerce business in Taiwan from scratch, including the operating model and key business processes.
•Collaborate with distributors, sales teams, and relevant internal stakeholders to support product listing, store operations, and continuous optimization in Taiwan e-commerce channels.
•Develop and execute e-commerce initiatives to acquire, convert, and retain new customers through online channels.
•Support the optimization of store content, product information, campaign mechanics, and customer conversion journeys to improve store attractiveness and conversion efficiency.
•Track and analyze store performance, including traffic, conversion rate, sales performance, customer sources, and key product performance, and provide data-driven recommendations for improvement.
•Help build operational learnings and best practices for Taiwan e-commerce to support future business scale-up. - Market & Customer Activation:
•Manage relevant marketing budget for the Taiwan market and develop annual and phased marketing plans in alignment with business objectives.
•Plan and execute brand-building and customer communication initiatives to continuously enhance Loctite brand awareness and influence in the Taiwan market.
•Design and deliver online and offline marketing activities to generate high-quality leads for the business team.
•Collaborate closely with sales and partner teams to track marketing performance, leveraging data and insights to continuously optimize marketing processes and strategies for sustainable business growth.
•Localize and execute global and regional marketing campaigns in the Taiwan market, ensuring consistency with global brand guidelines while adapting to local market needs. - Market Intelligence Support:
•Support the collection, consolidation, and analysis of market, industry, customer, and competitive intelligence related to the Taiwan market.
•Provide relevant market insights to internal stakeholders to support marketing planning, e-commerce business development, and business decision-making.
What makes you a good fit
- Bachelor’s degree or above in Marketing, E-commerce, Business, or a related field.
- >5 years of experience in marketing, MCA, digital marketing, e-commerce operations, or related roles; B2B or industrial product experience is preferred.
- Hands-on experience in marketing campaign planning, execution, and performance tracking, with a good understanding of brand building, lead generation, and customer journeys.
- Solid knowledge and experience in B2B EC operation. Strong interest in e-commerce business development, with the willingness and capability to build new initiatives from scratch; experience working with distributors on e-commerce or platform operations is a plus.
- Data-driven mindset with the ability to track store and campaign performance and provide actionable optimization recommendations.
- Strong cross-functional communication, project management, and partner collaboration skills.
- Strong communication skills in Chinese and English, with the ability to work with local Taiwan teams, distributor partners, and regional/global stakeholders.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Medical Insurance cover for dependents
- Annual Physical Examination
- Supplementary Pension Plan
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26094970
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.