Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Marketing Specialist Taiwan
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About this position
About this Position
- We are looking for a Marketing Specialist– Taiwan to lead all marketing activities for the General Industrial Manufacturing & Maintenance Business in the Taiwan market.
- This role is 90% focused on Market & Customer Activation (MCA) and 10% on Market Intelligence support.
- The position works closely with the local sales team in Taiwan as well as APAC regional and global marketing teams to strengthen brand presence, enhance customer engagement, and support long-term business growth through effective marketing activation.
What you´ll do
- Own the overall marketing budget for the Taiwan market, and develop annual and phased marketing plans in alignment with business objectives.
- Plan and execute brand-building initiatives to continuously enhance brand awareness and visibility in the Taiwan market.
- Design and deliver integrated online and offline marketing activities to generate high-quality leads and support customer acquisition.
- Collaborate closely with sales and partner teams to track, measure, and evaluate marketing performance, leveraging data and insights to continuously optimize marketing processes and strategies to support sustainable business growth.
- Localize and execute global and regional marketing campaigns in the Taiwan market, ensuring consistency with global brand guidelines while adapting to local market needs.
- Support the collection, consolidation, and analysis of market, industry, and competitive intelligence related to the Taiwan market.
- Provide relevant market insights to internal stakeholders to support marketing and business decision-making.
What makes you a good fit
- Bachelor’s degree or above in Marketing or related field.
- 3-5 years of experience in B2B marketing or MCA roles.
- Proven experience owning marketing budgets and campaigns.
- Strong communication skills in Chinese and English.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Medical Insurance cover for dependents
- Annual Physical Examination
- Supplementary Pension Plan
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26094970
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.