Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Marketing Executive
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About this position
What you´ll do
- Trade Marketing & Distributor Management:•Work closely with distributor partners to plan and execute monthly trade spending promotions by channel, ensuring in-store excellence and timely deployment of POSM and merchandising.•Manage the end-to-end execution of marketing planning (ATL/BTL) campaigns with distributors, tracking deliverables, budgets, and ROI, while conducting field visits to monitor execution quality.
- Budget, Analytics & Performance Tracking:•Support monthly tracking of trade spending and marketing planning budgets; consolidate sell-in/sell-out/inventory data to provide insights for demand planning (FCT) and order forecasts.•Monitor promotion and campaign performance with ROI analysis, track brand/consumer/retailer feedback, and deliver actionable recommendations for future initiatives.
- NPD & GTM Support:•Support go-to-market execution for new product launches (NPD) in the consumer channel, ensuring on-time and in-full delivery across retail touchpoints.•Coordinate with internal teams (sales, supply chain) and external partners to align launch timelines and inventory readiness.
- Cross-functional Collaboration:•Partner with the Professional Business team to ensure brand consistency across channels.•Track competitors’ activities in the retail space and consolidate findings for strategic planning.
What makes you a good fit
- Bachelor’s degree in Marketing or related field with 3–5 years of FMCG retail marketing experience.
- Proven distributor or trade marketing management experience is a strong plus.
- Strong analytical skills with data driven mindset; hands-on ATL/BTL campaign execution with ROI tracking.
- Proactive, fast learner with a can-do attitude; project management skills
- Fluent in Cantonese, English, and Mandarin.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Group Medical Insurance for employees and eligible dependents
- Group Life and Personal Accident Insurance
- Annual Physical Examination
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26098143
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.