Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Brand Marketing Specialist Premium Brands
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About this Position
The Brand Marketing Specialist Premium Brands supports the execution of brand and commercial plans across customers and channels, helping drive sell-out performance, visibility, and shopper engagement. This role serves as a key link between Marketing and Sales, coordinating promotional initiatives, events, point-of-sale activations, and customer-focused marketing programs. The position is responsible for analyzing commercial performance, managing vendors, monitoring KPIs, and ensuring the successful execution of promotional activities that support business growth.
What you´ll do
- Support the execution of customer marketing and trade marketing plans across different channels and customers.
- Coordinate the implementation of promotions, product launches, events, and point-of-sale activations to drive sell-out results.
- Collaborate closely with the Sales team to adapt brand initiatives and promotional plans to customer needs and opportunities.
- Analyze sales performance, sell-in, sell-out, inventory levels, promotional effectiveness, and market trends to identify growth opportunities.
- Track and report key commercial KPIs, providing actionable insights and recommendations to improve performance.
- Support the development and execution of promotional calendars, customer programs, and in-store marketing initiatives.
- Manage suppliers and agencies, including quotations, production, and implementation of promotional materials, gifts, displays, and POS tools.
- Ensure the proper execution of promotional activities and agreed commercial plans with customers.
- Conduct regular store visits to assess execution standards, pricing, promotions, inventory levels, distribution, visibility, and POS materials.
- Prepare presentations, business analyses, and commercial proposals for internal stakeholders and customers.
- Monitor promotional budgets and ensure effective allocation and spending control.
- Identify opportunities to improve distribution, product rotation, merchandising, visibility, and overall shopper experience.
What makes you a good fit
- Bachelor’s degree in Marketing, Business Administration, Industrial Engineering, or a related field.
- Experience in Trade Marketing, Customer Marketing, Shopper Marketing, Brand Marketing, or related commercial functions.
- Strong analytical skills with experience in market analysis, commercial performance tracking, and data interpretation.
- Experience managing external vendors, agencies, and promotional material suppliers.
- Proven ability to coordinate multiple projects and commercial initiatives simultaneously.
- Advanced proficiency in Microsoft Excel, PowerPoint, and Power BI.
- Strong communication, organization, and stakeholder management skills.
- Advanced English proficiency (written and spoken).
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26102845
Job Locations: Colombia, Distrito Capital De Bogotá, Bogotá
Contact information for application-related questions: Recruitment.LATAM@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.