Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Marketing Manager
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Marketing Manager
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About this position
About this Position
- SK Haircare & Styling have always played a significant strategic role in the company’s vision of achieving continuous growth in five years.
s a member in Brand Delivery team, this role will be responsible for the marketing of hair care and styling, specific brands to be determined by the candidate. We are looking for young talent who deeply understand business - fundamentals (DT/NKA/Watsons/EC), have capability to work closely with channels & TMKT and have passion to drive brand growth with commitment.
What you´ll do
- Brand Portfolio Management (15%) - work with Brand Design team to optimize existing portfolio as well as developing future NPD based on consumer needs.
- Brand Relaunch / NPD Launch Campaign Activation (20%) - lead integrated marketing plan including campaign brief, creative production, media plan, PR and social amplification across all touchpoints.
- Channel Optimization & Retail Enhancement (35%) – collaborate closely with TMKT & Channels to understand channel insights and optimize brand channel strategy, maximizing growth via elevated in-store experiences and innovative retail enhancement tactics.
- Business Tracking & Deep dive (20%) – with business acumen, keep tracking & analyzing brand sell-in & sell-out performance by product line by channel to ensure target achievement.
- MKT Budget Plan & Management (10%) – be responsible for brand annual budget plan and monthly expense tracking.
What makes you a good fit
- Fluent Oral speaking and written English.
- Minimum bachelor’s degree.
- Result Driven & Growth mindset.
- At least 8y working years working experience in FMCG industry, like skin care, PC, HC and foods.
- Good at end-to-end marketing scope.
- Good knowledge on business channels, close with business.
- Preferred experience in trade mkt.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 25082769
Job Locations: China, Shanghai, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
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About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.