Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Manager, Brand & PR – DEVACURL
Apply for this role
Senior Manager, Brand & PR – DEVACURL
Apply for this role
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.
This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- The Senior Manager, Brand & PR for DevaCurl will be the brand’s strategic storyteller—translating our vision, NPI pipeline, and cultural ambitions into high-impact press coverage, partnerships, and community moments.
- As a go-to expert for crafting and amplifying the DevaCurl narrative under the leadership of the Director, Brand Strategy, PR, Trade Marketing & NPI – DEVACURL and in close collaboration with the MSDS Director, Creative Strategy, it will be key to build strong media and influencer relationships, and ensuring every touchpoint reinforces brand identity, tone, and trust.
- This role will lead external visibility, reputation management, and media relationships. It is both an external-facing and internal leadership role, ensuring that every touchpoint reinforces brand identity, tone, and trust.
- In addition, this role will lead DevaCurl’s Texture Education Collective™ (TEC) initiative, positioning the brand as an industry changemaker and ensuring ongoing advocacy for textured hair education across the professional community.
Key Responsibilities
PR & Earned Media Strategy:
- Lead PR planning and execution to deliver consistent, high-quality coverage across beauty, lifestyle, and textured-hair media.
- Build integrated PR plans that amplify broader marketing campaigns and launches.
- Track press coverage and measure impact on awareness, brand sentiment, and engagement.
- Integrate PR calendar with overall marketing campaigns for cross-channel alignment.
Media & Influencer Relations:
- Build and maintain deep relationships with journalists, editors, stylists, and cultural influencers to secure ongoing visibility and thought leadership.
- Identify and cultivate new influencer and press opportunities that align with DevaCurl’s positioning.
Texture Education Collective™ (TEC) Leadership:
- Lead DevaCurl’s involvement as co-founder of Texture Education Collective™
- Collaborate with industry partners, stylists, and state boards to advocate for textured-hair education in cosmetology licensing.
- Ensure TEC efforts are integrated into broader equity and advocacy campaigns.
Brand Storytelling
- Partner with Creative Strategy to develop brand bibles, narrative arcs, and seasonal storytelling aligned to business objectives.
- Develop press kits, talking points, and brand decks that reinforce DevaCurl’s Pro-led positioning in textured hair.
Events & Partnerships:
- Lead press events, salon/pro activations in collaboration with Education
What makes you a good fit
- DevaCurl is consistently visible in tier-1 beauty, lifestyle, and textured-hair press.
- Bachelor's degree and 7-10 years of professional experience, beauty preferred
- The brand’s tone, story, and image are clear, consistent, and resonant across all PR channels.
- PR activations tie directly to growth in awareness, engagement, and sell-through.
- Elevated brand sentiment and trust within the textured-hair community.
- DevaCurl is recognized as the thought leader in its category—shaping conversations, not just joining them.
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary for this role is $120,000.00 - $135,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
JOB ID: 25087748
Job Locations: United States, CA, Culver City, CA
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.