Drago is one of the most traditional brands in the anti limescale market and it was introduced at the beginning of 80’s in Italy.

Its core is based on strong efficacy, easy of rinsing and good value for money.

Building on this very solid positioning, Drago has further enlarged its portfolio introducing several product variants but always focused on solving the issue of limescale, targeting different niches/consumer needs.

This strategy contributed to strengthen the brand positioning as the expert against anti limescale.