Rex Pro-White 3xAction - the improved Pro-White formula increases washing power of powders and enhances their performance on whiteness – beating dirt on clothes even better and leaving your laundry perfectly white. Rex Pro-Color 3xAction - the powerful formula for coloured clothes – leave your coloured laundry looking perfectly bright.

  • 2001 Rex launched on the market in CZ/SK
  • 2005 Launch of new variant "Soda effect", which have improved the composition of a new cover
  • 2005 Launch fragrant variants Spring Flower
  • 2006 Market introduction of variant "Soda Effect II" with improved composition and improved packaging
  • 2006 Rex launched new variant of fragrant Lemon Flower
  • 2007 The new line of washing gels Rex (Soda effect and color effect) in opaque bottles introduced on the market
  • 2011 Launch of new variant "Baby" in BG
  • 2012 Rex introduced new line with 3xAction cold-active formula
  • 2013 Launch of new scent "Mediterranean Freshness"
  • 2014 Rex introduced new line with improved Pro-White 3xAction formula

Information & Services

Also known as...

In other countries the brand Rex is known under the brand names

Tomi, Deni, Tursil and Merix.