Since introducing the world’s first hairspray over 60 years ago, Taft has established itself as the essential brand that helps achieve trending styles. Offering fantastic Volume, stunning Shine, radiant Color and the famously perfect hold under all conditions, every Taft product range is created to meet the individual needs of its consumers, encouraging them to choose the range tailored to their specific requirements. The brand’s wide range of hairsprays, lacquers, mousses, waxes, balms, gels and other products provide impeccable, long lasting hold that make styling dreams come true. It’s hardly surprising that Taft has established itself as the leading styling brand in Europe*.

 *Source: Nielsen, Eurobrand Shares Hairstyling, value YTD JA 2018