tbh – true beautiful honest

tbh – true beautiful honest is our 1st hair colour that is formulated to create authentic looking colours. Truly unique colour results that illuminate the hair's natural highs and lows with natural shine for up to 100% multi-dimensional coverage. Beautifully authentic shimmering powdery tones with subtle iridescent undertones. Genuinely honest approach in communicating about the ingredients in our formulations and what they do.