Vidal Sassoon

Vidal Sassoon is not only recognized as a top master in the international hairstyling industry, but also symbolizes quality hair care & styling products and professional hairdressing education. Sassoon founded the first hair salon in London, UK, in 1954 and launched the VS brand hair products in 1974. For 70 years, it has remained at the forefront of trends, leading hairstyle fashion and bringing advanced hairdressing techniques and concepts to the world. In 1997, the Sassoon brand officially entered China, dedicated to developing the Chinese hairdressing and hair care industry. Today, Sassoon has become a beloved fashion hairdressing brand among Chinese consumers. Providing professional products to help them showcase their personal style is the unchanging promise of the Sassoon brand.

Sassoon's product lines include hair care and styling products:

Hair Care: The classic Iconic Red shampoo and conditioner address various hair types and styling issues. For young consumers seeking volume, the Genesis product infuses salon-grade ingredients to meet the needs. The protein care Red Diamond hair mask offers salon-like care with just one application.

Styling Products: The full range of styling products includes setting sprays, hair clay, mousse, and curl enhancers, helping consumers create and maintain various hairstyles at home.

The Sassoon brand's products, tools, and educational initiatives have expanded to many countries worldwide, yet its spirit remains unchanged: to break free from unnecessary constraints and continuously pursue creativity and excellence.