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Jan 29, 2018 Stamford, Connecticut / USA
Henkel North America’s premium laundry detergent brand, Persil ProClean, returns to the stain-fighting game for the third year in a row with a new commercial that will air during Super Bowl LII®.
The 30-second spot features Persil detergent’s superhero, “The Professional,” played by actor Peter Hermann, providing a humorous look at the exceptional clean delivered by Persil against Game Day stains. The spot, created by DDB New York, is part of a larger integrated marketing campaign that includes:
“With 100+ million viewers watching the game on February 4, we can’t think of a better time for “The Professional” to showcase the stain-fighting power of Persil,” said Katerina Moragianis, Marketing Director of Persil Laundry Detergent in the United States. “With the Super Bowl® being a big day for food stains, what’s needed is a laundry detergent that provides a premium clean. Persil can go the distance to help tackle game day stains.”
Globally-renowned for more than a century in over 60 countries, the Persil brand has been available to U.S. consumers since 2015. Within three short years, the exceptional stain-fighting, whitening and freshness of Persil ProClean has led to impressive repeat purchase rates that continue to push the detergent category forward. The Persil ProClean brand portfolio, consisting of Power-Liquid® and Power-Caps®, can be found in stores nationwide. Visit PersilProClean.com to find a retailer near you and find @PersilProClean on Facebook, Twitter, Instagram and YouTube.com.