Jun 19, 2018 Culver City, CA
Henkel Opens #AcademyofHair at its Beauty Care Hair Professional HQ
#AcademyofHair shows what its made of at opening event
Glitz and glamour met cutting-edge hair technology and innovation today as Henkel welcomed an audience of professional stylists, hair professionals, influencers, elected officials, and guests to its new #AcademyofHair, located within its Beauty Care Hair Professional headquarters in Culver City, CA.
The world-class multi-branded learning center, the first of its kind in North America, will be open to licensed stylists and haircare professionals, showcasing Henkel’s North American professional haircare brands, including Alterna haircare®, Joico®, Kenra Professional®, #mydentity®, PRAVANA®, Schwarzkopf Professional®, and Sexy Hair®. The facility features several unique, rentable spaces to give users a variety of options, including a full-service test salon and color bar, as well as a digital trend lab designed to set the stage for photo/video shoots or live broadcasts of demonstrations or trainings on social media or television. This state-of-the-art learning center provides Henkel the unique opportunity to share its industry-leading products and innovations with stylists who, through their experience at the Academy, naturally become ambassadors for the brands worldwide.
“We are proud to officially open the #AcademyofHair -- a one of a kind multi-branded and fully digital space, combined with our world-class brand portfolio and integrated in to our North American Headquarters,” said Stefan Mund, Regional Head of Henkel Beauty Care Hair Professional North America. “Our new #AcademyofHair embodies Henkel’s commitment to innovation, offering a state-of-the-art space for stylists -- a place where they can learn the latest techniques and use the newest products to help perfect their craft. We are excited to introduce the #AcademyofHair as a trusted and essential resource to the stylist/hair professional community,” said Mund.
Henkel’s growing Beauty Care Hair Professional portfolio has expanded significantly over the past several years through a series of strategic acquisitions, reflecting Henkel’s deep commitment to strong growth in the North American market. The Schwarzkopf family of brands has been part of Henkel’s Beauty Care Hair Professional portfolio since 1995. Henkel purchased Sexy Hair, Kenra and Alterna in 2014, and acquired PRAVANA from Mexico City-based Nattura Laboratories in 2017. The businesses operated in their respective locations in Culver City, Calif., Chatsworth, Calif., Indianapolis, Ind., and New York, N.Y., prior to the initial integration of all these brands under one roof in Culver City spanning from late 2017 into early 2018. Most recently, in December 2017, Henkel finalized their acquisition of Zotos Professional®, which includes Joico.
For booking information, questions, or to learn more about Henkel’s #AcademyofHair, email AcademyofHair@henkel.com.