In the Hair Coloration category, aluminum tubes are used to protect the product and allow for easy-to-handle-application by professional hair stylists and consumers. Thus, they need to fulfill high-quality standards – which are also ensured when using recycled aluminum.
Nov 19, 2020 Düsseldorf / Germany
Henkel introduces recycled aluminum tubes for major Hair Coloration portfolios
Henkel takes another step in promoting sustainable packaging solutions. The company’s Beauty Care business started converting its Hair Coloration portfolio to aluminum tubes made of 100 percent recycled material. With this transition covering all Retail and Professional brands globally, Henkel supports a closed loop while at the same time reducing the environmental footprint: recycled aluminum has a significantly lower energy demand – up to 95 percent less – than virgin aluminum, thus a significant reduction of the CO2 footprint per aluminum tube can be achieved. In addition, aluminum tubes are fully recyclable and widely recovered through existing waste management systems.
Infinite recyclability of aluminum tubes
“One of the main advantages of aluminum is the recyclability – the material can be recycled infinitely without losing its mechanical properties and sacrificing quality. Therefore, aluminum as a material class is a great enabler for a circular economy, as 75 percent of the aluminum that was ever produced on earth is still in use across various applications,” said Philippe Blank, Head of Circular Economy & Packaging Sustainability at Henkel Beauty Care. “By shifting major portfolios to this recycled material, we are demonstrating our commitment to sustainable packaging solutions. While a great focus is placed on plastic packaging, we are advancing innovation and sustainability holistically, across all materials and packaging types.”
Aluminum demonstrates high recycling quotes globally, yet the availability of recycled material is limited due to the high demand across several industries – the material is also used to produce beverage cans, for example. However, switching to recycled aluminum for applications that are facing rather short lifecycles – like consumer packaging – is an important step to reduce the overall footprint of such fast-rotating packaging items. That is why Henkel is working together with its packaging partners to explore new ways and drive progress along the value chain: the company will not only use post-industrial recycled aluminum for the tubes but will integrate up to 95 percent recycled material from post-consumer sources as well.
In addition, Henkel will gradually switch the associated plastic caps of the tubes to recycled plastic. This becomes even more important when considering the recycling downstream of aluminum-based consumer packaging along the value chain, where plastic materials that are still attached to the packaging will not get recovered at all and have no chance to become circular.
Pioneering the use of recycled aluminum for Beauty Care packaging
Henkel’s hair coloration brand Diadem is among the pioneers in the transition towards aluminum tubes made of 100 percent recycled aluminum in the company’s Beauty Care portfolio: the complete product range has recently been converted to 100 percent recycled aluminum already. Further brands will follow later this year.
Already since 2014, Henkel has been promoting the use of recycled aluminum in its packaging and pioneering developments within its industry: As the result of a joint development project with packaging supplier Ball Corporation, Henkel introduced the world’s first aerosol cans with a 25-percent recycled aluminum content for deodorant sprays, e.g. under the Fa brand.
Learn more about Henkel’s initiatives for sustainable packaging at www.henkel.com/sustainability/sustainable-packaging.
With the introduction of recycled aluminum tubes for its hair coloration portfolio, Henkel takes another step in promoting sustainable packaging solutions
Henkel advances sustainable packaging in its Beauty Care portfolio
Henkel drives further progress in promoting the concept of a circular economy in its Beauty Care portfolio: As part of the relaunches of the three major retail brands Nature Box, Gliss Kur and Syoss, the company is taking significant steps in advancing its packaging portfolio. With enhanced sustainability features in packaging, such as an increased proportion of recycled plastic, Henkel further reduces its environmental footprint.
Henkel’s complete Oral Care tube portfolio will be fully recyclable by early 2021
While toothpaste tubes are being used by millions of consumers every day, not many may know that today’s classical tubes couldn’t be recycled so far – their multi-layer construction poses a challenge for recycling facilities. This is about to change: In line with its packaging targets and commitment to avoid plastic waste, Henkel converts its entire Oral Care tube portfolio to fully recyclable tubes produced by its packaging supplier Albéa. The transition, to be concluded across all Oral Care brands beginning of next year, will be pioneered by the Spanish toothpaste brand Licor del Polo.
Henkel will reduce fossil-based virgin plastic by 50 percent
Henkel is stepping up its commitment for sustainability and has set further ambitious packaging targets for 2025 to promote a circular economy. By then, 100 percent of Henkel's packaging will be recyclable or reusable* and the company will reduce fossil-based virgin plastics by 50 percent in its consumer goods packaging. Additionally, Henkel wants to contribute to avoiding plastic waste being disposed in the environment.