Aug 16, 2022  Hamburg / Germany

  

In Collaboration with T H E U N S E E N, Schwarzkopf Professional Presents the World’s First Prismatic, Holographic Hair Colour Reactive to Temperature: COLOUR ALCHEMY

T H E U N S E E N Beauty combined their innovative ideas and ingredients with the expertise of Schwarzkopf Professional to create a truly innovative product. The result is COLOUR ALCHEMY, inspired by colours found in nature but designed with science, an innovative formula delivered in the form of five prismatic, colour-changing hair dyes.

"To me true Alchemy melts together collaboration and curiosity to discover something truly new. Together with SKP we formulated Colour Alchemy with a view to put something truly innovative into the hands of our community. The exciting part comes now when you create."
Lauren Bowker, Founder of THEUNSEEN

The COLOR ALCHEMY collection is inspired by the bright iridescent colours found in nature developed with a view to transform colour services. The specialist crystal formula replicates the visual effect of ‘structural colour’ a natural colour phenomenon found only in nature such as a peacock feather or the shell of a Scarab beetle. Unlike static pigmented colour, each shade scatters the light in a range of kaleidoscopic hues, which transform and shift in response to temperature.

Always striving to be at the very forefront of innovation and trend-led product development, Schwarzkopf Professional collaborated with T H E U N S E E N to transform the hair category. COLOUR ALCHEMY reveals prismatic colours that have never been seen on hair before and that don’t require pre-lightening or bleaching treatment, even on the darkest hair base the temporary colour takes effects instantly. Hairdressers and Customers alike can now create unique colour in tonal spectrums with no damage to the hair or scalp.

COLOUR ALCHEMY: THE FORMULAS

Housed in dark and minimalistic packaging, COLOUR ALCHEMY has an alchemical feel. Using black on black materials with a crafted visual appearance that offers tactile sensations – this air of mystery is both enticing and exciting.

The colour collection is inspired by the transformational phases of Alchemy developed to transform colour services into artisanal magic across five prismatic, colour-changing shades:

  • 01 SCARAB
    Visible applied colour: none
    Prismatic colour change: solar orange, jasmine green, lapis blue
    Suitable for bases: 1-3
  • 02 PEACOCK
    Visible applied colour: petrol blue
    Prismatic colour change: peacock green, cyanine blue, ultraviolet
    Suitable for bases: 1-4
  • 03 BOREALIS
    Visible applied colour: iris purple
    Prismatic colour change: clover green, flame orange, imperial violet
    Suitable for bases: 3-6
  • 04 ANDRITE
    Visible applied colour: azalea pink
    Prismatic colour change: emerald green, cobalt blue, ruby purple
    Suitable for bases: 4-6
  • 05 PHOENIX
    Visible applied colour: amber red
    Prismatic colour change: burnt orange, pollen yellow, ultraviolet
    Suitable for bases: 4-6

COLOUR CHANGING TRIGGERS

  • Sunlight
  • Moving from shade to sunlight and vice versa
  • Using a heat source e.g., heat lamps, hairdryer
  • Body temperature - Natural warmth of the head or shoulders or hands
  • Cooling Wind or a warming breath

COLOUR ALCHEMY: THE DIGITAL

Witness true COLOUR ALCHEMY magic online via Schwarzkopf Professional's website: schwarzkopfpro.com/colouralchemy and across digital channels.

Follow @schwarzkopfpro and @theunseenbeauty Instagram with the #doyousee / #schwarzkopfpro hashtags on social media for inspiring product imagery, AR filters, step-by-steps and exclusive live interviews with Lauren Bowker, Founder of THEUNSEEN and Lesley Jennison, Schwarzkopf Professional's Global Ambassador.

COLOUR ALCHEMY will be available from May 2022.

About T H E U N S E E N Beauty:
Born in October 2021, with the aim of revealing to the world what it cannot see for itself, T H E U N S E E N Beauty is a brand that is changing the conversation by setting the myth, methods and materials of beauty on fire. The brand is made up of beauty pioneers powered by material science and at the helm internationally celebrated founder Lauren Bowker – who promises to spark a beauty revolution.

01 SCARAB
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

01 SCARAB
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

02 PEACOCK
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

02 PEACOCK
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

03 BOREALIS
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

03 BOREALIS
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

04 ANDRITE
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

04 ANDRITE
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

05 PHOENIX
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

05 PHOENIX
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

  
Credits: Schwarzkopf Professional / THEUNSEEN Beauty

Sylvia Frlić Henkel Beauty Care International PR Schwarzkopf Professional Hamburg/Germany +49-408-824-2105 sylvia.frlic@henkel.com Download Business Card