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Jan 16, 2024 Shanghai / China
Henkel has officially opened its new Asia R&D center for Consumer Brands in Shanghai with an investment of approximate 100 million RMB. As Henkel’s largest R&D facility in Asia, the new center will attract top scientific talent, bolster local R&D capabilities in both Hair and Laundry & Home Care, and further position Henkel consumer products at the forefront of the industry. It will contribute to agile product innovations based on local consumer habits and insights across eleven markets in Asia.
Frank Meyer, Corporate Senior Vice President R&D of Henkel Consumer Brands, remarked: “Across our illustrious 147-year history, Henkel has consistently revolutionized consumer markets, positively impacting the lives of millions through our innovative products. The new R&D center, one of our facilities integrated with consumer centers worldwide, will contribute to a robust global research network spanning Europe, North America, the Middle East, and Asia Pacific. Anticipating the impact of this state-of-the-art facility, we aim to deepen our understanding of evolving consumer behaviors, fortifying Henkel's commitment to pioneering leading-edge technologies tailored for both local and global markets.”
David Tung, Regional President of Henkel Consumer Brands Asia, said: “This investment represents a pivotal milestone as the first Asia-based R&D center supporting product development and ingredient formulation for both business categories. Leveraging unique research synergies, the center is set to shape our portfolio for higher growth, adding substantial value to the Asian market and propelling Henkel Consumer Brands to new heights.”
Occupying over 2,500 square meters of floor space, the new R&D center offers ample capacities for future growth ambitions and expanded capabilities. Built on the design concept of 'innovation, digitalization, and sustainability,' the R&D center features advanced equipment and encompasses comprehensive capabilities, catering to both current and future needs of Henkel Consumer Brands. It integrates six functional areas: consumer center, advance research, product development, packaging design, chemical and physical analysis, and product evaluation.
Performance evaluations are empowered by advanced biophysical test instruments and a laundry performance evaluation lab that can provide accurate and relevant technical performance assessment and validation of laundry products.
Henkel opens new Asia R&D Center for Consumer Brands. From left: Frank Meyer, Corporate Senior Vice President R&D of Henkel Consumer Brands, David Tung, Regional President of Henkel Consumer Brands Asia
Professional hairdressers diagnose the hair condition of consumers.
Henkel expert utilizes scalp positioning and capturing system to detect scalp health condition for the consumer.
Henkel expert leverages 3D printers for rapid prototyping and iteration of product packaging, accelerating the development of innovative projects.