Henkel successfully closes acquisition of premium hair care brand OLAPLEX

Henkel has successfully completed the acquisition of premium hair care brand OLAPLEX. Following the fulfillment of all closing conditions, including the required regulatory approvals, OLAPLEX is now fully part of Henkel. This acquisition marks another important milestone in Henkel’s purposeful growth agenda.

OLAPLEX is a well-established, premium channel hair care brand with a portfolio of science-led, high-performance products. OLAPLEX maintains a balanced global footprint, with sales split between the U.S. and key international markets. In fiscal year 2025, OLAPLEX generated around 370 million euros in sales and delivered a strong gross margin. OLAPLEX complements Henkel’s existing portfolio with a highly complementary product range that is strongly rooted in the professional hair care community and well established across specialty retail and e-commerce channels.

“The successful closing of the OLAPLEX acquisition marks an important milestone in the execution of our purposeful growth agenda,” said Henkel CEO Carsten Knobel. “After having streamlined our portfolio over the past years, we are now adding back size and scale. With the closing of this transaction, we are further strengthening our footprint in North America and expanding our global presence in hair care, as a core category within our Consumer Brands business.”

Wolfgang König, Executive Vice President responsible for Henkel’s Consumer Brands business, added: “With this acquisition, we are building our presence in the fast-growing and strategically important premium hair care segment, making us the global number two in hair professional.

I am truly excited to welcome our new OLAPLEX colleagues to the global Consumer Brands team. Bringing together Henkel’s pioneering spirit and global expertise with OLAPLEX’s innovative spirit and creativity creates a powerful partnership that delivers meaningful value for our customers.”

“Today marks an exciting new chapter for OLAPLEX as we officially join Henkel,” said Amanda Baldwin, CEO of OLAPLEX. “From our earliest days, OLAPLEX has been defined by science-backed innovation and a deep commitment to transforming hair health. Together with Henkel, we have the opportunity to accelerate our innovation, expand our global reach and continue delivering the high-performance products our stylists, partners and consumers know and love.”

With the close of this transaction, OLAPLEX shares have ceased trading on NASDAQ.

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